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This project aims to motivate homeowners to make their homes environmentally friendly by providing engaging education, friendly assistance, and exciting competitions. By organizing seminars and competitions and offering assistance with energy-saving steps, the project aims to make going green fun and manageable. The ultimate goal is to reduce energy consumption, save money, and create a culture of environmentally conscious citizens. With the support of stakeholders and social alliances, this initiative seeks to drive positive change in communities. Join the movement and go green now!
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Go Green Now! Motivating Homeowners to Make Their Homes Environmentally Friendly Thomas Hartmann Nathanial Newman Laura Garcia
Opening Story • Dave and his wife Susan • High energy bill • Retirement worries • Choice: • Push back retirement • Reduce energy consumption • Boring Lecture… • Motivation Annihilation Clip Art
The Moral and the Answer:Go Green Now! • Nothing happening is far too common • Under education or mis-education • Savings Potential – Energy and Money • Tax cuts and rebates • Go Green Now! • Providing engaging means of educating, motivating, and assisting people to make their homes environmentally friendly. Clip Art
Go Green Now!: Aims • Forcing people to seriously consider making their homes green • Convincing people through education • Acting as a resource and assistant • Organizing Competitions • 3 Main Aims: • Engaging Education • Friendly Assistance • Exciting Competitions Clip Art
Aim 1: Engaging Education • Interactive • Activities • Lively speakers • Fun • Goal: Get people to associate going green with fun and excitement • No long boring lectures • Prevent more stories like Dave and Susan Clip Art
Aim 2: Assistance • Going green can appear daunting • Tax cuts • Rebates • System installation • It is too easy for people to lose motivation and stop making progress • Step-by-step outline • Assistance with each step • Refer people to external sources if we do not offer them Clip Art
Aim 3: Competitions • Exciting! • Highly effective • Humans are naturally competitive • Proven • Utility companies’ personalized reports • The BrainShift Foundation’s Energy Smackdown • Begin with School Competitions • Less funding required • Children have a huge influence on their parents • Expand to other classes of competitors • Scoring • Percent reduction in electricity consumption • Bonus: Alternative Energy Production http://www.energysmackdown.com/ Clip Art
Rationale: Why Go Green Now? • Household energy use counts for nearly one half of the carbon output in the United States Clip Art
Rationale • Different approach to increasing energy efficiency Clip Art
Rationale • Will motivate people to want to make their home more energy efficient Clip Art
Logistics: Implementation • Phase 1: Organization • 1 year • Phase 2: Action • Seminars • Competitions • Phase 3: Expansion • Measure success Clip Art
Logistics: Competitions • School Rally • Electricity bills • Until text bill students reduce electricity • Scored on % reduction • Three groups • Homes • Communities • Towns • Rules and scoring the same as school event Clip Art
Logistics: Expertise • Environmental Engineers • Economist • Tax Specialists • Lawyers • Speakers Clip Art
Logistics: Funding • Initially • NYSERDA • Alternative Energy Companies • Donations • While Operating • Seminars/Contests Clip Art
Logistics: Location • Troy, NY • Target demographic • Middle to low income • Younger adults • Possibility for volunteers • Colleges • New York • Helpful policies Clip Art
Logistics: Stakeholders • Citizens of Troy, New York • Alternative Energy Companies • Environmental For-Profit Agencies • NYSERDA • Makers of Energy Efficient Products • Local, State, and Federal Governments Clip Art
Logistics: Social Alliances • Local College Campuses: Rensselaer Polytechnic Institute • Troy Public Library Clip Art
Logistics: Social Trends • Political • Economic • Cultural Clip Art
Logistics: Politics • Policies favor Energy Efficiency • Tax Credits Clip Art
Logistics: Economic • Tough Economy • People want to save Money • Energy Efficiency saves Money Clip Art
Logistics: Cultural • American Citizens are generally concerned about the environment • Raising a new class of environmentally concerned and educated citizens • Expansion of Go Green Now! Clip Art
Dave and Susan… [Alternate Ending] • Davie and Susie – Dave and Susan’s children • Go Green Now! comes to their school • Davie and Susie are very excited • They do little things to reduce their energy consumption • 2nd Place to their neighbors: the McGunkermeisters • “We’ll beat them next time!” Clip Art
Conclusion • Without Go Green Now! • People will be stuck in a rut. • With Go Green Now! • People will use that rut to channel water to a hydroelectric generator to power the home. Clip Art
Questions? Clip Art