1 / 56

Web Technologies and Their Impact on Business Operations

Learn how the web and high-speed internet connections are changing business operations and explore the functionality of various web technologies. Compare options for web servers and understand basic business-to-business and business-to-consumer practices on the web. Discover features and services offered by successful business websites and learn how to protect against online annoyances and identity theft.

stevenbutler
Download Presentation

Web Technologies and Their Impact on Business Operations

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Management Information Systems, Sixth Edition Chapter 8: The Web-Enabled Enterprise

  2. Objectives • Describe how the Web and high-speed Internet connections are changing business operations • Explain the functionality of various Web technologies • Compare and contrast options for Web servers • Explain basic business-to-business and business-to-consumer practices on the Web • Explain the relationship between Web technologies and supply chain management Management Information Systems, Sixth Edition

  3. Objectives (continued) • Give examples of features and services that successful business Web sites offer • Learn about online annoyances such as spam and adware, and how to protect against online identity theft Management Information Systems, Sixth Edition

  4. Web Business: Growing and Changing • DLA Piper LLP is the second largest law firm in the world • 3200 lawyers in 24 countries and 63 offices around the world • Uses eRoom, a Web-based collaboration and document-sharing tool from EMC Corp. • Saves 15,000 labor hours annually, uses and mails significantly fewer paper documents, and reduces redundant work Management Information Systems, Sixth Edition

  5. Web Technologies: A Review • Several standards and technologies enable the Web to deliver rich information, including: • HTTP, HTML, XML • File Transfer • RSS • Blogs • Wikis • Podcasting • IM • Cookies Management Information Systems, Sixth Edition

  6. HTTP • Hypertext Transfer Protocol (HTTP): transfer and download Web information • HTTPS: HTTP secure for confidential data exchange • Uniform Resource Locator (URL): unique address given to each Web site • IP address: a special numeric address • Domain name: unique name for a Web site, constructed with letters • URL also refers to the domain name Management Information Systems, Sixth Edition

  7. HTML and XML • Hypertext Markup Language (HTML): helps developer create Web pages • Determines look and location of content • Extensible Markup Language (XML): enables creation of various data types • Conveys the meaning or content of the data • XHTML: combination of XML and HTML • Uses opening and closing tags to control format Management Information Systems, Sixth Edition

  8. Management Information Systems, Sixth Edition

  9. File Transfer • File Transfer Protocol (FTP): used to transmit whole files • Used in all downloads from Web sites • Any type of file can be transferred • Can place files on a server for shared use • Often used to deliver purchased software products on Web sites Management Information Systems, Sixth Edition

  10. RSS • Really Simple Syndication (RSS): family of XML file formats that allow automatic downloads of content on a subscription basis • Helps users check for updates • Communicates short descriptions of content • Allows transmittal of new information • Useful on news Web sites • Also called Rich Site Summary Management Information Systems, Sixth Edition

  11. Blogs • Blog: contraction of “Web log” • Invites surfers to post opinions and art • Focuses on a topic or set of topics • Trackback:a tool that notifies bloggers when their posts have been mentioned elsewhere on the Web • Blogs are often used by businesses • Importance of blogs to commercial organizations is to find out what blog participants think and say about the organization Management Information Systems, Sixth Edition

  12. Wikis • Wiki (from Hawaiian, meaning “quick”): Web application that enables users to add to and edit the contents of Web pages • All the software required to edit the Web pages is embedded in the pages themselves • Wikipedia: a popular online encyclopedia • Wiki technology is a popular ingredient in groupware (software used for collaboration) Management Information Systems, Sixth Edition

  13. Management Information Systems, Sixth Edition

  14. Podcasting • Podcast: publishing sound and video on the Web for download • Usually on a subscription basis • Uses include: • “Time-shifted” broadcast of radio station programs for later listening • Audio tours in museums • Lectures in distance learning courses • Garageband.com • Allows aspiring musicians to post music tracks Management Information Systems, Sixth Edition

  15. Activity on Twitter and Blogging • Create a Twitter account if you have one. • Follow our own CIS Account CIS-COM or find CISCOM96941 • Follow two people/organization that has to do with technologies • Follow 1 celebrity that you like • Follow 1 person/organization that has to with Micronesia • Tweet something about yourself • Response/Reply to my tweet for today. • Read some article in one of the account about technology that you • have followed. • Tweet something about it. • Retweet any tweet that you like to re-tweet • Post your experience at www.blogger.com (a Google email account • is more preferable to login here). Make sure that you put your name • on your blog. • Send your blog link to nationalcis@gmail.com with the title • My Blog – Your name follows Management Information Systems, Sixth Edition

  16. Instant Messaging • Instant messaging (IM): real-time chat • Form of synchronized e-mail • Chat room: communicate with a group • Free applications for IM include: • AIM: AOL instant Messenger • Yahoo Messenger • MSN Messenger • ICQ • Trillian • Business uses • Customers can chat with sales or support reps Management Information Systems, Sixth Edition

  17. Management Information Systems, Sixth Edition

  18. Cookies • Cookie: small file that stores information about a Web site visitor, stored on the visitor’s computer • Usually records the surfer’s ID • Often stores the surfer’s preferences • Provides convenience to consumers • Can be temporary (single session) or permanent • Potential for intrusion into surfer privacy • Clickstream tracking: tracks a surfer’s clicking activities • Spyware: traces and reports online behavior Management Information Systems, Sixth Edition

  19. Proprietary Technologies • Proprietary technology: intellectual property of developer, not free for all to use • Examples: • Local search engine • Shopping cart applications • Wish lists • Video streaming tools • Tools to analyze and predict Web visitor behavior, especially shopper behavior Management Information Systems, Sixth Edition

  20. Web-Enabled Business • Web-enabled business are classified according to the interacting parties: • Business-to-business (B2B) • Business-to-consumer (B2C) (Amazon, 6pm) • Consumer-to-Consumer (C2C) (Ebay) • Government-to-business • Government-to-consumer Management Information Systems, Sixth Edition

  21. B2B Trading • Business-to-business (B2B): trading between businesses only • B2B forms include advertising through: • Search advertising: advertisements placed on a search site result page • Banners: images placed on Web sites that link to a company site selling a product or service • Impression: occurs when a page with a banner is downloaded • Reach percentage: the percentage of Web users who visited a site in the past month Management Information Systems, Sixth Edition

  22. Management Information Systems, Sixth Edition

  23. B2B Trading (continued) • Exchanges and auctions act as online marketplaces • Intranet: network used only by employees of an organization • Extranet: network shared by employees of different organizations, usually business partners • Exchange: extranet for organizations that deal in products and services of a particular type • Exchange operator profits from transaction fees • Auction: sells a great variety of items Management Information Systems, Sixth Edition

  24. Management Information Systems, Sixth Edition

  25. B2B Trading (continued) • Online business alliances: collaboration between businesses in establishing a Web site • Site operator works for the allied companies • Suppliers are invited to sell through the site and compete among themselves, driving prices down Management Information Systems, Sixth Edition

  26. B2C Trading • Business-to-consumer (B2C):trading with the general public • E-Tailing: online retailing to consumers • Fulfillment activities: picking, packing, shipping • Consumer profiling: know customers better by gathering information about their online activities • Some consider this a violation of privacy • Conversion rate: the proportion of site visitors who make a purchase Management Information Systems, Sixth Edition

  27. Management Information Systems, Sixth Edition

  28. Management Information Systems, Sixth Edition

  29. B2C Trading (continued) • Auction sites serve as a hub for consumers to buy and sell • Reverse auction: customers name their own price for desired goods and services • Content providers: offer information, artistic work, classified ads, and video • Electronic bill presentment and payment (EBBP):provides online bills and payment options for customers • Phishing: type of fraud involving a fake Web site Management Information Systems, Sixth Edition

  30. Management Information Systems, Sixth Edition

  31. Management Information Systems, Sixth Edition

  32. Detecting Online Fraud • Go to www.staysecureonline.com • Click the Staying Safe Online • Do Practice Lap first • Then do the Actual Race • Make a blog of what you learn on how to do detect Fraudulent • websites online • List the items that mark a website as fraudulent or not safe • List the items also that mark a website as real or safe • Do also a small reflection on how you could apply this personally • in your life or how you could use it personally. • Post your blog link on the my Twitter account under the header • “Post your Detecting Fraud Online blog here” Management Information Systems, Sixth Edition

  33. B2C Trading (continued) • Extra-organizational workforce: • Companies purchase labor from a larger pool • Mobile commerce, or M-commerce: • Business conducted on mobile devices • Many experts believe that information delivery is the main mobile application, not commerce • Exceptions are Japan and South Korea • Japan’s DoCoMo’s i-mode service allows users of smart cell phones to purchase canned soda from vending machines, fast food Management Information Systems, Sixth Edition

  34. B2C Trading (continued) • M-commerce also raises privacy concerns • GPS provides location tracking • New top-level domain names with .mobi available for mobile applications • Sites should use special technologies to optimize content for easy viewing on mobile devices • Virtual world: a combination of images, video, sound, and avatars that resemble the real world • Accessible for interaction by subscribers • Avatar: 3D graphical character that represents a user in a virtual world Management Information Systems, Sixth Edition

  35. Supply Chains on the Web • Supply chain management (SCM) systems may be connected to the Web to allow suppliers to participate directly • Use of XML allows companies to set standards for data exchange • Electronic Data Interchange (EDI):asystem used prior to the Web to exchange documents electronically • Set standards for data formats • EDI networks are owned and managed by value-added network (VAN) companies Management Information Systems, Sixth Edition

  36. Management Information Systems, Sixth Edition

  37. Options in Establishing a Web Site • Web site: Web pages that make up information and links • Internet server: a computer connected to the Internet backbone • Businesses have two choices for a Web site: • Installing and maintaining their own Web servers • Contracting with a Web hosting service Management Information Systems, Sixth Edition

  38. Owning and Maintaining a Server • Owning and maintaining Web servers is costly • Provides the greatest degree of control, but requires expertise to set up and maintain • Must obtain a high-speed link to the Web • Load balancing: transfer data requests from a busy server to a less busy server • Mirror servers:servers with duplicated content • Pure-play: company whose entire business is online • Brick-and-mortar: company that owns physical stores and a Web site Management Information Systems, Sixth Edition

  39. Using a Hosting Service • Web hosting: Web server managing service • Several types of Web hosting: • Shared hosting: stores the client’s Web site on the same physical server as other clients • Virtual private hosting: simulates a single server, allowing a client to have its own domain name • Dedicated hosting: client has exclusive use of an entire physical Web server • Co-location: server owned and managed by a client is co-located with other clients’ servers in a secure physical location Management Information Systems, Sixth Edition

  40. Considerations in Selecting a Web Host • Compare host vendors using a point system • Dynamic Web pages: enable communication between browser and database • Factors to consider when selecting Web host: • Allows use of database management system • Storage space capacity • Technical and Web site design support • Scalability • Security: physical and virtual Management Information Systems, Sixth Edition

  41. Considerations in Selecting a Web Host (continued) • Factors to consider when selecting Web host (continued): • Availability: minimize downtime • Costs, including: • Setup fees • Traffic-based fees • Monthly fees Management Information Systems, Sixth Edition

  42. Management Information Systems, Sixth Edition

  43. More Than Meets the Eye • Several elements are essential to conducting business on the Web: • Inquiry interface: connects to database to allow user to search a catalog of products or services • Order processing application, including: • Credit-card verification application • Order-fulfillment system: picks, packs, and ships Management Information Systems, Sixth Edition

  44. Management Information Systems, Sixth Edition

  45. Rules for Successful Web-Based Business • Business success depends on availability and use of software • Elements needed to support B2C commerce: • Targeting customers • Capturing the customer’s complete experience • Personalizing the service • Shortening the business cycle • Let customers help themselves • Be proactive and de-commoditize Management Information Systems, Sixth Edition

  46. Target the Right Customers • Target customers needing your products and services • Most important effort of marketing • Involves identifying the sites that your audience frequently visits • Consider blogs and podcasting sites for advertisement placement Management Information Systems, Sixth Edition

  47. Capture the Customer’s Total Experience • Use cookies to record shopper’s movements within the site • Use CRM software to create consumer profiles • Shopper experience becomes an asset of business, allowing: • Fine-tuning of the product portfolio • Tailoring of Web pages to individual customers • Individual e-mails to shopper offering products of interest Management Information Systems, Sixth Edition

  48. Personalize the Service • CRM software and Web page customization software can be combined to: • Personalize Web pages shown to a customer • Allow the customer to select the type of e-mail content desired • Respect visitor privacy by offering opt-in rather than opt-out • Allow the customer to tailor products to be purchased Management Information Systems, Sixth Edition

  49. Shorten the Business Cycle • Business on the Web saves time for customers • Fulfillment is a major challenge for businesses • Activities after customer places order • Fast shipping is desired because: • It produces higher customer satisfaction • Business collects payments faster • Can outsource the entire fulfillment task to fulfillment organizations such as: • UPS’s e-Logistics • FedEx’s Supply Chain Services Management Information Systems, Sixth Edition

  50. Let Customers Help Themselves • Customers need information from organization: • Status of order • Status of shipped item • Installation instructions • Troubleshooting • E-mail messages sent to customers with information about orders and how to track them • FAQs online allow customers to find answers to common questions Management Information Systems, Sixth Edition

More Related