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SPQ 077: What is the Minimalist Marketing Plan for Selling Books?

William is just getting started with Kindle ebook publishing. He asks about how to research a topic when it's an area where he doesn't have a lot of personal experience. In this episode, Steve covers three strategies for creating a compelling book—even if you aren't familiar with the topic.

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SPQ 077: What is the Minimalist Marketing Plan for Selling Books?

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  1. Writing about Unfamiliar Topics Writing about Unfamiliar Topics How Do You Research and Write a Book on an Unfamiliar Topic? Episode 71 of the Self-Publishing Self-Publishing Questions Questions Podcast

  2. Question: Question: Once you’ve come up with a niche/topic, how do you actually research and compile the info for the book, especially if it’s not a topic you have a lot of experience with?

  3. TAKEAWAYS Key Write books on topics you're passionate about.

  4. TAKEAWAYS Key Remember there is a reader with a problem on the other side.

  5. TAKEAWAYS Key Use your personal experience and stories from people you know.

  6. TAKEAWAYS Key Include data, studies, website, apps, tools, or software that can enrich the reading experience and help readers solve a problem.

  7. TAKEAWAYS Key Pinpoint a specific market and drill down so you continue to learn and evolve.

  8. TAKEAWAYS Key You shouldn’t write a book if you don’t have a lot of interest in the topic.

  9. TAKEAWAYS Key Find a topic you have some curiosity about.

  10. TAKEAWAYS Key Read as much as you can about the subject; then go out and actually do what you have been reading about.

  11. TAKEAWAYS Key You can also create books by compiling information from other people and acting as the editor. Example: Austin Netzley

  12. TAKEAWAYS Key Focus on one niche to learn more about the topic & to give you the experience you need to write more books.

  13. Biggest Takeaway: Biggest Don’t regurgitate what is already out there. Do your best to fill a gap in the market by providing new information. Takeaway:

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