Steve Trahanas - Incredible Digital Marketing Tactics for Online Startups

1. Incredible Digital Marketing Tactics for Online Startups Steve Trahanas

2. A Digital Marketing Strategist is responsible for developing solutions to meet clients’ brand objectives based on consumer insight and data. Spotting trends and technologies that play roles in consumer’s lives, as well as familiarity with SEM/SEO strategies are beneficial skills to have in this position.

3. Digital Strategist works within an organization to identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business. Then they create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy.

4. Benefits of crafting an effective digital marketing strategy • Today, digital growth demands for multiple-channel marketing campaigns. Having a clear marketing strategy helps you get an idea of how your multiple marketing channels relate with each other. Using the right strategy will ensure that everything is running smoothly whether it's paid digital ads or content marketing.

5. An effective digital marketing strategy will help you identify where your prospective customers are located and how you can reach them. Different audiences require a certain strategy to engage them. For example, you may consider using social media campaign for a certain audience, while others might be more likely to engage with compelling PPC campaign.

6. Project Kick Off • As a professional digital marketer, I understand that identifying objectives and goals is the first step to a successful marketing campaign. Learning about a few facts regarding my clients helps me create a cohesive project timeline, as well as project brief. • The initial phase is critical whether you're dealing with a new brand that is looking for the best place to start or an existing company that is looking for effective ways to maintain and improve their client base.

7. Market Research & Analysis • Carrying out research and analysis is essential in order to determine the cultural and market trends that are linked to the brand and the customers. At this stage, you should typically audit the industry and evaluate its characteristics and landscape. • By doing this, you will easily determine your target audience and have a clear understanding of what they want. In addition, it helps you come up with a strategic process that reveals what your clients actually need from your company or brand.

8. Engagement phase • The third stage is the engagement process. At this period, you should determine how you can best interact, engage, connect, and communicate with the right audience at the right time, using the best tactics. • I often take advantage of key performance indicators which show me whether the company will get more customers when I implement certain tactics.

9. Effective Concept Development • Now, we proceed to the effective concept development stage, after laying a proper foundation in the initial stages. Go ahead and develop campaign creatives for your digital marketing project. • Individual needs of your clients, the ultimate goals of your brand, as well as each and every piece of creative, come first. This way, you can easily execute effective tactics that serve your customers' purpose and needs.

10. Execution Plan • It is advisable that you create an effective action plan for executing your ideas during this stage. Refresh an effective strategy when dealing with both new and existing brands. • You should present a timeline for the execution of all initiatives, develop effective media plans and make recommendations for budget allocation.