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Marketing

Marketing. Marketing Mix. The Four P’s. Price. Product. Marketing Mix. Promotion. Place. What is Marketing Mix. Marketing involves making decisions concerning the four Ps which is called the marketing mix. Product.

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Marketing

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Presentation Transcript

  1. Marketing Marketing Mix

  2. The Four P’s

  3. Price Product Marketing Mix Promotion Place

  4. What is Marketing Mix • Marketing involves making decisions concerning the four Ps which is called the marketing mix.

  5. Product • This refers to the type of goods or service produced, e.g. quality, size, design and packaging. This may even include elements that provide support to the product after it is sold such as warranties and guarantees.

  6. product

  7. product

  8. Price • This involves the firm arriving at the price of the product. Pricing involves the firm expanding its sales through discounts , credit terms and special offers.

  9. Price

  10. Price

  11. Price

  12. Price

  13. Promotion • This is the firm’s way of making customers aware that the product exists. Therefore, customers will be told about the product through advertising, sales promotion, personal selling and other means of promoting sales.

  14. Promotion

  15. Promotion

  16. Promotion

  17. Promotion

  18. Place • In this area, the firm is concerned with how the product will get the customer, and what channels of distribution will be used.

  19. Place

  20. Place

  21. Place

  22. Place

  23. Thank you The end

  24. reference • Robinson, K., & Hamil, S. (2011). Principles Of Business for CSEC (pp. 296-297). Kingston, Jamaica: Carlong Publishers (Caribbean) Limited. • http://www.youtube.com/watch?v=hApROzbuX5Y • http://www.youtube.com/watch?v=byducKTPnHY

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