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Da Vittoria Hospitality Consultancy Group: Tradition and Innovation for Exceptional Services

Our mission is building lasting relationships with guests through high-quality service. Emphasizing tradition and innovation, we offer a European ambiance targeting business and leisure travellers. By combining flat organizational structure, empowering staff, and investing in continuous improvements, we have seen significant growth over 5 years, especially in F&B and room divisions. Our future plans include enhancing training methods, focusing on refurbishments and technology, opening new properties, and expanding marketing strategies. Join us to experience the fusion of tradition and innovation!

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Da Vittoria Hospitality Consultancy Group: Tradition and Innovation for Exceptional Services

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  1. Da Vittoria Da Vittoria Da Vittoria Entourage Hospitality Consulting Group Entourage Hospitality Consulting Group Entourage Hospitality Consulting Group Sonja Blau Marina Förch Fitriani Hidayat Sarah Rostek

  2. Mission Statement ‘Our mission is to build up long lasting relationships with our valued guest by providing them exceptional services through our committed employees. Our value is to combine tradition with innovation to enhance their experience by personalized high quality service and consistency.’

  3. Da Vittoria’s Motto “Where tradition and innovation fuse together to surpass our guests expectations.”

  4. Organisational Chart Other staff: 6 Hotel Shop, Healtlh club, Room Service

  5. Positioning Strategy Combination of tradition and innovation with an European ambiance Targeting business people in 1st and 3rd quater Targeting leisure customers in summer season Providing a welcoming, comfortable atmosphere

  6. HR (1) Flat organization Improves working atmosphere Strong focus on team members No firing Increased training 36.416$ in 5 years

  7. HR (2) Results of training: Less need of department heads Empowerment Working self dependent

  8. HR (3)

  9. Financial Results Year Total Assets Growth P&E Value 0 2.830.000 $ 3.500.000 $ 1 6.050.000 $ 113% 4.810.000 $ 2 9.200.000 $ 51% 5.870.000 $ 3 13.640.000 $ 48% 7.470.000 $ 4 18.480.000 $ 35% 9.710.000 $ 5 26.000.000 $ 40% 18.410.000 $

  10. F&B (1) 1 Restaurant “La Rosa“ 2 Bars “Viva” and “Bella Mare” 2nd bar built because of high profit Restaurant revenue: 68% of total (year 5) 284.484 $

  11. F&B (2) Beginning: Menu price: 21 $ Supplier 1; menu type 1 Changes: Improve menu type & supplier Increase prices

  12. F&B (3)

  13. Rooms Divisions (1) Extention of rooms: 290 540 rooms Bedding mix in year 5: 100 single rooms 250 double rooms 140 king bedded rooms 50 suites

  14. Rooms Divisions (2) Occupancy rate

  15. Rooms Divisions (3) Year 0, December: $ 100.12 Year 3, December: $ 105.65 (Adaptation of price) Year 5, December: $ 104.07 (Promotion of specials)

  16. Rooms Divisions(4) Refurbishment of Front Office Year 2: Level 2 Year 4: Level 3 Refurbishment of rooms Year 2-5: 250 rooms Guest comfort Complementary Items (Year 2: Level 4) Room entertainment (Year 2: Level 4) Room service (Year 2)

  17. Marketing (1) Key Success Factors Use of product, advertising medium and the weekly expenditure Increase of weekly expenditure Cooperative measurements Seasonality and demand Application of market research Widening networks Create a stronger brand image Targeting different marketing segments

  18. Marketing (2)

  19. Marketing (3)

  20. Advisable Methods

  21. Forecast of Market Awareness

  22. Year Expenditures $ 1’042’780/ $ 26’000’000 = 0.04 0.04 x 100% = 4 % of total Assets Total Year 5 Expenditure: $ 1’042’780

  23. Key Factors HR: Training combines with empowerment No dismissals Finance: Constant investments (rooms) F&B: Improving quality Increasing price

  24. Key Factors Rooms: Extensions Consistent refurbishments Increasing guest comfort Marketing: Heavy advertisement Widening networks Targeting different market segments

  25. Business Status 4**** Targeting business customer Majority weekday rooms Facilities and service quality above The Palace, pricing strategy below Market share Year 0 : 4.5% Year 5 : 25 %

  26. Future Plans Further concentration on team members Different training methods Continuous investments in refurbishments and technology Following new food trends Opening of a second property

  27. Future Plans Gradually increase in yearly expenditure Long term investment Additional advertising media Merchandising Banking affiliations Airline affiliations E-commerce Packaging

  28. Comments of Entourage How we became so successful: About increasing menu and supplier: “It‘s like eating lobster in a Kebab Shop“ About our employees: “The most important thing is that our employees have fun!!!“ Our secret recipe: $39.99 “It‘s just a psychological number“ The psychological number is growing on me“ “Not for conferences because it is serious!“ About money: “It‘s just one cent“ “We don‘t want cash“ “This program is more intelligent then we thought it was“

  29. Mille Grazie

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