Most Effective SEO Techniques for Utah Websites in 2016

1. Most Effective SEO Techniques for Utah Websites in 2016

2. What is SEO • Search Engine Optimization • collection of promotional techniques and other efforts used by website owners to attempt to achieve placement of a desired web page within the top of a search engine’s results pages. • Local SEO is becoming more and more important

3. Social Buzz and Signals • Social networks have amassed such huge user bases, failing to promote your content and leverage the power of social media amounts to a huge, missed opportunity.

4. Social Buzz and Signals • Promoting on Social Media • Publish an article that incorporates a topic about a current event and ties it in to your company’s products or service and then promote it through Facebook ads. • Treat the social networks like you would a search engine. • Find the keywords that people are searching for that will attract the eyeballs you want and use them as hashtags in your posts. • Discover and connect with influencers

5. Mobile Optimization • Phones feature fully functional modern web browsers • Be response to the need for a website that adapts to the screen size • Feature 3 • Feature 4

6. Onsite Content (PROMOTION) • Creating good (even great) content is no longer good enough to outrank your competition • Think of content promotion as the spark plug that starts the engine. You have to have a little spark to start a fire. The same goes for your content. • Think of your content as being invisible until you promote it

7. Guest Posting • A carefully composed and placed guest post can be link-building gold • Tips to guest blogging • Don’t write content that nobody wants to read • Don’t use exact match keywords as the anchor text in your links • Don’t make all your articles 500 words with two links • Do make it visually appealing • Do write exactly what you think will help people most, be the most interesting, or help solve a problem • Do get to the point

8. Customer Reviews • Utah based companies who make a consistent effort to cultivate a relationship with their customers, enough that the customers are willing to write a positive review, usually achieve higher local search placement and more targeted local traffic. • Ask for reviews • Include a card with purchases that has a QR code

9. Citations • Benefits of citation building include: • Your business name will be published where lots of people will see it • Google will index the citation and the surrounding context and will associate those mentions to your brand and website

10. SEO Techniques for Utah • Social Buzz and Signals • Mobile Optimization • Onsite Content (And Promotion!) • Guest Posting • Customer Reviews • Citations