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StoreFront Lenders, Online Marketing

StoreFront Lenders

storefrontlenders
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StoreFront Lenders, Online Marketing

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  1. Successful e-Mail Marketing Practices

  2. Managing e-Mail Marketing • Defining e-Mail Marketing Objectives • Determining Communication Strategies • Reaching your Target Audience • Designing e-Mail Creative • Evaluating Results • Selecting a Solution • Final Recommendations

  3. Defining e-Mail Marketing Objectives

  4. Common Objectives • Acquire new leads/ registrants/ customers/ clients • Drive immediate sales • Enhance customer retention programs • Build stronger relationships with existing customers/clients • Provide company or product information • Increase revenues by up-selling to existing customers/clients • Post-order targeted e-mails • Build brand awareness • As part of an integrated marketing strategy • Increase web site traffic

  5. Response Rates by Campaign Objective

  6. Acquisition versus retention

  7. Sales Conversion Costs

  8. Determining Communication Strategies

  9. Popular e-Mail models • Discount sales promotions • Sales transaction confirmations • Account statements • Scheduled corporate newsletters • Press release list • News alerts from Media outlets • Time-based reminders • E-mail discussion groups/ communities • Product announcements • Entertainment (humor, film clips) • Online education courses • Product user/support groups • Auto-responders

  10. Average CTR for B2C and B2B e-mail newsletters

  11. Top Interests for Permission e-Mail Users in the US • Specials/offers from online merchants • Specials/offers from local retailers or restaurants • Household tips/recipes/crafts • Humor • Travel • Entertainment • Weather • Local news • Tech/business news • Finance/stock information • Sports

  12. Top reasons why US Internet users respond to e-mail offers • Know and trust brand • Relevant information • Friend has recommended • Price/coupon/reward • Timely • Compelling subject • Entertaining

  13. Viral Marketing: Types of messages that are forwarded • Merchandise deals and promotions • Prize/coupon/reward • Social/political messages and petitions • Warnings and advisories • High level of relevance • Funny • Work related • Informative • Cool • New Technology

  14. How US internet users learn about new web sites

  15. Reaching your Target Audience

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