BUS 620 Academic Achievement/uophelp

1. BUS 620 Academic Achievement/uophelp For more Academic Achievement/uophelps visit www.uophelp.com

2. BUS 620 Academic Achievement/uophelp BUS 620 Entire Course (Ash Course) BUS 620 Final Marketing Plan BUS 620 Final Marketing Plan • BUS 620 Week 1 DQ 1 What is Marketing (Ash Course) • BUS 620 Week 1 DQ 2 Marketing Strategies (Ash Course) • BUS 620 Week 1 The Future of the New York Times (Ash Course) • BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course) • BUS 620 Week 2 DQ 2 Customer Needs (Ash Course) • BUS 620 Week 2 Industry Forecasting (Ash Course) • BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash Course)

3. BUS 620 Academic Achievement/uophelp BUS 620 Industry Forecasting BUS 620 Promotion BUS 620 Promotion • BUS 620 Industry Forecasting

4. BUS 620 Academic Achievement/uophelp BUS 620 Retail Business Analysis BUS 620 Space and Place BUS 620 Space and Place • BUS 620 Retail Business Analysis

5. BUS 620 Academic Achievement/uophelp BUS 620 The Exchange Relationship BUS 620 Week 1 DQ 1 What is Marketing What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process? • BUS 620 The Exchange Relationship

6. BUS 620 Academic Achievement/uophelp BUS 620 Week 1 DQ 2 Marketing Strategies BUS 620 Week 1 The Future of the New York Times Read the article: The Future of the New York Times, BusinessWeek, January 17, 2005, 64-72 (Also Posted in the Announcement page). Readership through circulation and news quality are key ingredients to profitability in the newspaper business industry. • Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text: • Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table

7. BUS 620 Academic Achievement/uophelp BUS 620 Week 2 DQ 1 Buyer Behavior BUS 620 Week 2 DQ 2 Customer Needs Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research? • Buyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?

8. BUS 620 Academic Achievement/uophelp BUS 620 Week 2 Industry Forecasting BUS 620 Week 3 DQ 1 Braining Nordstrom Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following: How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition? • Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor Company over the next five years. Which factors are perceived to be the biggest weaknesses of the industry? Which factors play to the industry’s strengths?

9. BUS 620 Academic Achievement/uophelp BUS 620 Week 3 DQ 2 Marketing Segmentation BUS 620 Week 3 The Case of the New Apple The Case of the New Apple, Inc. Read the article: Burrows, P., &Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2 Assignment Instructions: Develop a two- to three-page paper that addresses the following: • Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least two of your fellow students. 

10. BUS 620 Academic Achievement/uophelp BUS 620 Week 4 Ad Compaign BUS 620 Week 4 DQ 1 The Role of Pricing The Role of Pricing. Review the article: Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. Is your own buying behavior influenced by coupons and sales? Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart? • Ad Campaign. Review the article: • Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost. • In a 2-3 page paper, answer the following: • Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.

11. BUS 620 Academic Achievement/uophelp BUS 620 Week 4 DQ 2 Product Development Process BUS 620 Week 5 DQ 1 Marketing Channels Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels. • Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.

12. BUS 620 Academic Achievement/uophelp BUS 620 Week 5 DQ 2 Going Global BUS 620 Week 5 Marketing in a Global Economy Marketing in a Global Economy. Review the following article: Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest. According to the article, Italy poses a “reputational risk” for Starbucks. In a 2-3 page paper, examine some of the challenges Starbuck’s faces in addressing that risk. Determine whether there is a strategic advantage to entering the Italian market. How should competitor’s marketing strategies inform and influence Starbuck’s entry into this new market? • Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?

13. BUS 620 Academic Achievement/uophelp BUS 620 Week 6 DQ 1 Proctor BUS 620 Week 6 DQ 2 Creating a Plan Creating a Plan. Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with? What additional information would be needed to make the most informed strategic decisions for the future implementation of your plan? • Proctor & Gamble in Vietnam. Review the article: • Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html • Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G's

14. BUS 620 Academic Achievement/uophelp BUS 620 Week 6 Final Paper • Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition.

15. BUS 620 Academic Achievement/uophelp For more Academic Achievement/uophelps visit www.uophelp.com