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Session: Destinations, Cities & Ports

POSIDONIA SEA TOURISM FORUM Athens, June 21-22, 2011 Elisabetta De Nardo, Port Operations Manager. Session: Destinations, Cities & Ports. Greece & the cruise industry. GREECE IS THE THIRD COUNTRY OF DESTINATION (AFTER ITALY AND SPAIN) IN EUROPE 4,5 ML OF PASSENGERS* (SHARE OF 17,8%)

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Session: Destinations, Cities & Ports

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  1. POSIDONIA SEA TOURISM FORUM Athens, June 21-22, 2011 Elisabetta De Nardo, Port Operations Manager Session: Destinations, Cities & Ports

  2. Greece & the cruise industry GREECE IS THE THIRD COUNTRY OF DESTINATION (AFTER ITALY AND SPAIN) IN EUROPE 4,5 ML OF PASSENGERS* (SHARE OF 17,8%) A TOTAL EXPENDITURE BY CRUISE LINES OF 580ML € (PAX, SHIPS TECHNICAL, CRUISE LINES PURCHASING, CREW) PIRAEUS IS THE 5° PORT OF TRANSIT IN THE MED BASIN & THE 3° HOME PORT AFTER BARCELONA AND CIVITAVECCHIA * Source: European Cruise Council 2011 Contribution of Cruise Tourism to the Economies of Europe

  3. 1996: Costa had 93 cruises visiting Greece(8 SHIPS: Daphne, Riviera, Eugenio, Marina, Allegra, Classica, Mermoz, Victoria) 2001: Costa had 108 cruises calling Greek ports(7 SHIPS: Riviera, Tropicale, Allegra, Marina, Classica, Romantica, Atlantica) 2011: Costa has 156 cruises with 474 calls in Greece (9 ships: Marina, Allegra, Romantica, Victoria, Atlantica, Medit., Fortuna, Pacifica, Delziosa) Ibero Cruceros has 148 calls (16 T/A in Piraeus) Costa new buildings are always deployed on the East Med itineraries COSTA CROCIERE: A HISTORY IN GREECE

  4. POSITIVE ASPECTS DESTINATIONS ARE FAMOUS AND, EVEN MORE, THEY ARE KNOWN AS ATTRACTIVE BY OUR AVERAGE GUEST WORLD-WIDE (CULTURE/ARCHAEOLOGICAL – LANDSCAPES – BEACHES ) THE GEOGRAPHIC LOCATION PLAYS A RELEVANT ROLE LONG SEASONAL PERIOD – WINTER CRUISING REGIONS WHERE MANY ATTRACTIVE PORTS ARE PRESENT, ARE CERTAINLY PREFERRED BY POTENTIAL CUSTOMERS FOR A YOUNGER PRODUCT (COSTA+IBERO) THE SEA AND BEACH ATTRACTIONS BECOME MORE IMPORTANT

  5. AREAS OF ATTENTION SHIPS CONGESTION & PEOPLE POLLUTION (islands) PLENTY OF BEAUTIFUL DESTINATIONS TOO SMALL FOR THEIR RECEPTION CAPACITY (guides & coaches – shore capacity for big groups) ENVIRONMENTAL SERVICES SHALL BE IMPROVED (quality & costs) TARIFF REGIME & POLICIES

  6. ’ - Thank You

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