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Analyzing service quality at Tainan Train Station to improve customer satisfaction through flowcharts and service design.
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The Service qualityof Tainan train station Teacher:James Stanworth Student: 4900F021 Afra 4900F006 Ann 4900F028 Clair 4900F045 Cora 4900F039 Doreen Date:2005.05.27
Catalog Introduction Tainan Train Station what is Flower of service? what is flow chart? Aims Method Findings Flower of service Service design—Flowchart Problem &Advice Conclusion Ann; Cora; Afra; Doreen; Clair
Background to the business—Tainan Train Station Called the post of Tainan according to period on day at the railway station of Tainan. The initial station room was built in May of 1900, and it was a building of a foreign style. Ann; Cora; Afra; Doreen; Clair
Background to the theory—what is Flower of service? Facilitating Services Information Order Taking Billing Payment Enhancing Services Consultation Hospitality Safekeeping Exceptions Ann; Cora; Afra; Doreen; Clair
Background to the theory—what is flow chart? Service design is a complex task that requires an understanding of how the core and supplementary services are combined to create a product offering that meets the needs of target customers Ann; Cora; Afra; Doreen; Clair
Aims Let train management understand require of customer. Show what the service delivery system is for the train station. Let train management understand the advantages and defects of the service in the train station. According to the analysis, give suggest to the train station how to improve the level of the satisfaction customer. Ann; Cora; Afra; Doreen; Clair
Method We check through midterm report before. We went to the train and buy tickets. We ask about train management and suggestion of customer. Understand all buy tickets process and take down. Made flow chart and flower of service of the flow chart. Analyze processes of buy tickets problem. Analyze processes of flower flow chart. Arrange the conclusion and suggestion. Ann; Cora; Afra; Doreen; Clair
Core Findings Facilitating services Information Payment Order Taking Billing Information Order-Taking Billing Payment Ann; Cora; Afra; Doreen; Clair
Core Findings Consultation Exceptions Hospitality Safekeeping Consultation Hospitality Safekeeping Exceptions Ann; Cora; Afra; Doreen; Clair
TimeLine Act 1 Find parking space PUSH w Enough parking space F1 F2 Temporary parking lot • Policeman • Other cars Ann; Cora; Afra; Doreen; Clair
Line up • Attendant w Waiting room seat • Multimedia • Pick a number for quireing Clean the seat Window • Indicator board • Waiting room seat Ann; Cora; Afra; Doreen; Clair
Question PUSH • Attitude kind of attendant w • Understand • Quick reply F3 • Attitude is bad • Train Timetable • Announcement is clear and accredit • Staff have the knowledge to answer • customer question Ann; Cora; Afra; Doreen; Clair
Refer to Date, Time, place Check Availability Databases Capacity/Reservations Orders and billing Train report Inventory/Purchases Ann; Cora; Afra; Doreen; Clair
Decide to buy w • Quick movement Confirm ticket’s information • Attitude • Quick movement • Uniforms is clear Ann; Cora; Afra; Doreen; Clair
Confirm Date, Time, place Confirm Date, Time, place Insert Booking Maintain System Databases Capacity/Reservations Orders and billing Train report Inventory/Purchases Ann; Cora; Afra; Doreen; Clair
Payment and take ticket • Correct calculate • Correct ticket w • Attitude F5 • Quick movement • Ticket • Return money Windows;service people Ann; Cora; Afra; Doreen; Clair
Cash Qiue ticket Receipt money& customer take ticket Databases Capacity/Reservations Orders and billing Train report Inventory/Purchases Ann; Cora; Afra; Doreen; Clair
Act 2 Waiting • Information of waiting w • Seat • Multimedia (TV) TV F4 • Seat • Dustbin • Multimedia (TV) • Left luggage lockers Ann; Cora; Afra; Doreen; Clair
Maintain Facilities Ann; Cora; Afra; Doreen; Clair
Use restroom • Cleanliness • Supplies • Often cleaned • Restroom Clean Ann; Cora; Afra; Doreen; Clair
Inspect frequently Maintain and clean Restroom supplies storage Supplies purchase/delivery Ann; Cora; Afra; Doreen; Clair
Platform w Telephone vending machine cleaner Attendant Ann; Cora; Afra; Doreen; Clair
Punch the ticket Ann; Cora; Afra; Doreen; Clair
Train Act 3 Train coming-in station PUSH On time take care passenger’s safe w Attitude Train Ann; Cora; Afra; Doreen; Clair
Broadcast of Computer sound Information of the train arrives Maintain Facilities Databases Capacity/Reservations Orders and billing Train report Inventory/Purchases Ann; Cora; Afra; Doreen; Clair
Passengers Line up to get on the train w Attendant direct F6 • Train carriage has a clear number Ann; Cora; Afra; Doreen; Clair
keeps order Confirm to passengers in safe to get on the train. F7 Arrange attendant Databases Capacity/Reservations Orders and billing Train report Inventory/Purchases Ann; Cora; Afra; Doreen; Clair
Train leave station • Time w Train • Attitude Ann; Cora; Afra; Doreen; Clair
Confirm time and press the alarm bell Databases Confirm leave station and communication system Capacity/Reservations Orders and billing Train report Inventory/Purchases Ann; Cora; Afra; Doreen; Clair
Problem &Advice problem suggestions To cooperate with business, customers have more temporary parking F1:Only temporary parking F2:Not enough parking space F3:Bad attitude Superintendent can hold employees of discipline on a regular time schedule, keep service base F5:Long queue F4:Multimedia equipment not enough Increase equipment, let customer Can reconcile bored in wait for train. F6:Customers are not kept in order Ann; Cora; Afra; Doreen; Clair
Conclusion Propose that a railway of Taiwan can put out the scheme of promoting, develop the new traveler, and stabilize the old customer. END Ann; Cora; Afra; Doreen; Clair