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Major Publisher issues Essential New Fundraising Guide

Does your non-profit need help in improving the effectiveness of its fundraising program? Almost 60% of nonprofit board chairs and executive directors identify fundraising as one of the most important areas for board improvement.

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Major Publisher issues Essential New Fundraising Guide

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  1. Major Publisher issuesEssential NewFundraising GuideThatLaunched NationwideWednesday,March4th Does yournon-profitneedhelpinimproving the effectiveness ofits fundraisingprogram?Almost60%ofnonprofitboard chairs andexecutive directors identify fundraisingasoneofthemostimportantareas for boardimprovement. Monterey,CA,March 06,2015 —Doesyournon-profitneedhelp inimproving theeffectivenessofitsfundraisingprogram? Almost60% ofnonprofitboardchairsand executivedirectorsidentifyfundraisingasoneofthemostimportant areasforboard improvement.Help isnowathandwiththenewe-book,“Informed Fundraising: AnIntroductionandGuide,”written byveterannonprofitexecutivesRonWormserandJosiahStevensonIV. Thebookhasbeenpublished byBoardSource,theleading organizationand publisherfocusedonthegovernanceofnonprofitorganizations. Thebook,nowavailableonline,isdesigned toequip boardmembersand executivedirectors,particularlythoseleading smallerand/ornewernonprofits, withasolid understandingofwhatittakes toconstruct andexecuteaneffectiveand successfulfundraisingprogram.Thebookwill also beof interest tocurrentand prospectiveboard memberswhoareunfamiliarwithfundraisingfornonprofits. “Toomanynonprofitsarenot successfulinraising themoney theywant orneed,”saysleadauthor and Carmel, Ca.resident Wormser.“Basedonouryearsofexperience working withnonprofits,wehaveconcluded thatthis isbecausemanyboard leadersand executivedirectors— particularlyof smalland newerorganizations—havelimited knowledgeand experienceaboutfundraising and whatit takes todo iteffectively.” Wormserand Stevenson, whobothhavehaddecadesofnonprofitfundraising experience,saythatmanynonprofit boardmembersaremissing theinformationtheyneed toexcelatthiskeyfunction. “Uninformed,theyapproveplansand programsthatyield disappointing results,”saysWormser.“Ourbookwill equip nonprofit leaderswiththeconceptsand toolsthatwill enablethemtomakeinformed,strategic fundraisingdecisions.Ifwesucceed,morenonprofitswillbecomefinanciallystableand sustainable,and thusabletobetterservethose whorelyon theirprogramsandservices— thatisourultimateobjective.” Thebookfocuseson whattheauthorshaveidentified as thethreekeycomponentsofsuccessfulfundraising: Understanding —Developingfamiliaritywiththefundamentalsofraising moneywhichform thefoundationforeffectivefundraising programs Preparation — Becomingawareof thecomponents,ofwhatit takes tocreateinformed,purposeful programs

  2. Execution —Knowinghow toeffectivelycarryout fundraising programsand howtomonitorandassess theirprogress. The Guideincludessample worksheetsthatillustratetheconcepts discussed andhow totranslatethoseideasintopractice. “Informed Fundraising”will also beusefultofacultyand studentsatcollegesand universitieswho areteaching and learning about nonprofitsand theirmanagement. Inaddition,organizationsmaintaining listsofnonprofit resourcematerialsavailabletoothers, suchascommunityfoundations, stateand localassociationsofnonprofits,professionalassociationsaboutnonprofits,and others,might wanttoadd thebook totheirlibrariesaswell. LeadauthorWormser’s40-yearcareerwasspentworking forfourdifferentnonprofits—theHarvardGraduateSchoolof Education,theStateUniversityofNewYorkatNewPaltz,theInstitute ofInternational Educationheadquartered inNewYork,and The CurtisInstituteofMusicinPhiladelphia. Sinceretiring andrelocating toCarmel Ca.in2007,Wormserhasbeengiving backtothenonprofit communityasavolunteer withtheArts in Crisisprogramof theKennedyCenterforthePerforming Arts, withvariousMontereyCountynonprofitsand asa boardmember,executive coach,andconsultantoftheMontereyPeninsulaChapteroftheStanford Alumni Consulting Team. “Informed Fundraising:AnIntroductionand Guide” isnowavailableathttps://www.boardsource.org(searchforInformedFundraising intheupperright cornersearchfield).Wormserisavailableforinterviews by themedia. ContactMarciBraccoCainat(831)747-7455ormarci@chatterboxpublicrelations.comtoschedule aninterview. Contact: MarciBraccoCainChatterboxCarmel,CA93923 831-747-7455 https://www.boardsource.org ###

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