One in 10 Coloradans Choose Colorado HealthOP on State

1. FOR IMMEDIATE RELEASE Contact: Anna Beaty abeaty@COHealthOP.org 303.433.7020 One in 10 Coloradans Choose Colorado HealthOP on State’s Health Insurance Marketplace Member-Driven Health Insurance Reports Significant Gain Among State’s Newly Insured Denver, CO, January 25, 2013 — Colorado’s first statewide cooperative health insurancecarrier, Colorado HealthOP, has made significant progress in the Colorado healthinsurance marketplace. The CO-OP announced today that it holds 10 percent market shareamong Coloradans who enrolled in health insurance on Connect for Health Colorado. New Colorado HealthOP members point to the insurer’s member-driven philosophy and its focus on preventive care as reasons they chose the CO-OP when shopping on the exchange. Brian Novak of Denver, a newly enrolled Colorado HealthOP member, hasn’t always had apositive outlook on health insurance. Novak is a type 1 diabetic and cancer survivor. He isalso very active and health-conscious, but his pre-existing conditions have made it difficultfor him to get quality health insurance coverage in the past. Colorado HealthOP’s non-exclusive policies mean that his medical history is no longer a roadblock to improvedpreventive coverage. “When I started researching (on the exchange) I couldn’t find anything that worked for me,”said Novak, the 41-year-old self-employed outdoor adventure enthusiast. “I found ColoradoHealthOP. I was intrigued by the idea of a non-profit health insurance company. It resonatedwith me because they are proactive about keeping members costs down and member healtha priority. This was a very different approach to healthcare than I had experienced withother insurance companies. It made sense.” Colorado HealthOP credits its market momentum to its cooperative business model and value-based benefits. These philosophies and practices allow the organization to providesustainable healthcare options to Colorado consumers.

2. These philosophies have clearly resonated with Coloradans. In some areas of the state, theCO-OP’s market share exceeds 25 percent. This is no small feat for a company that beganoperating just over a year ago. “We are very encouraged by our enrollment numbers,” said Julia Hutchins, chief executiveofficer of Colorado HealthOP. “They really affirm that our member-driven, cooperativebusiness model is not only attractive but necessary to Colorado consumers.” Colorado HealthOP’s current enrollment numbers meet the CO-OP’s membership projectionsand put the insurer on track to meet its first-year enrollment goals. The CO-OP has seen the following enrollment trends: o Colorado HealthOP holds especially strong market share among marketplace shoppers in the following areas of the state: o Boulder County 27.0% o Summit County 22.0% o Park County 21.7% o Denver County 11.8% o On average, more than 60 people per day have signed up for Colorado HealthOP policies. o The average age of Colorado HealthOP enrollees is two years younger than all Coloradans who have enrolled on the state marketplace. Coloradans can enroll in Colorado HealthOP plans on the state’s online health insurancemarketplace, Connect for Health Colorado, through March 31, 2014. About Colorado HealthOP Colorado HealthOP offers a new alternative to traditional health insurance in Colorado. A nonprofit health insurance cooperative, Colorado HealthOP and its members are committedto providing affordable, quality coverage to individuals and employers interested in makinga difference in their own health, their employees’ health and the health of their community.Colorado HealthOP aims to improve health outcomes by putting the responsibility forconsumers’ care back into the hands of the cooperative’s members and providers. A privatemarket solution tailored for individuals and employers, Colorado HealthOP will begin openenrollment in October 2013 via Connect for Health Colorado, Colorado’s health insurancemarketplace, and through independent brokers and agents. Coverage will begin January 1,2014. For more information about Colorado HealthOP, please visit www.COHealthOP.org orcall 720.627.8900. ###