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Watsonville Based Green Environment Landscape Does More Than Just Design Landscape and Plant Vegetation

One of one of the Few Green-Certified Landscapers in Central California that can virtually assure a savings of 40-50 percent on Water Consumption Using His Certified Green Landscaping Techniques

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Watsonville Based Green Environment Landscape Does More Than Just Design Landscape and Plant Vegetation

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  1. WatsonvilleBasedGreenEnvironmentLandscapeDoes MoreThanJustDesignLandscapeandPlantVegetation Oneofone of theFewGreen-CertifiedLandscapersinCentralCalifornia thatcan virtually assure asavingsof40-50percentonWater Consumption Using His CertifiedGreenLandscapingTechniques Watsonville,CA,August03, 2015-FranciscoCortes startedhis business withapassenger carand ashovel.Twenty-eightyears later, he's theowner/operatorof athrivinggreen-certified landscapecontractingbusiness with ninefull-timeemployees, Green EnvironmentLandscape,Inc. ButWatsonville-basedGreen EnvironmentLandscapedoes morethanjustdesign landscapes andplantvegetation. Cortes' conceptfor thebusiness is to incorporatethedesign and implementation of theentireoutdoor landscapeof ahomeor structure,fromplants, lighting and waterscapes to patios, decks, stampedand stainedconcrete, irrigation,drainageand arbors.And do itwhilesaving waterandadheringto certifiedgreen landscaping techniques. Green EnvironmentLandscapeis oneof thefew green-certified landscapers in CentralCaliforniathatcan virtuallyassureasavings of 40-50 percenton water consumption.And toaccomplish itwithout having toturn your greenyardor garden intoaparcheddesertlandscape. Cortes is ableto accomplishthis byusing biosoils (whichrequireless fertilizer andpesticides, thus

  2. reducingwater use), innovativeirrigation and drainagedesign,usingmoredrought-resistantnative plants, andincorporating various tried andtruexeriscaping techniques such as zoningplants andmulching. “Peoplepanicandtheykilltheir plants.Theydon'tknow how tomanagetheirlandscaping,so theyletitdie,”saidCortes aboutthestrictwater-tighteningregulations imposed bythestateduring this severe drought. “Butwecan do alotof things tosavewater.Wecan saveatleast40 percent,even more.Wejusthaveto bemoreefficient.” After startingoutdoingstrictlyresidentiallandscapingprojects,thelastseveralyearsCortes and hiscompanyhavebeenbusyon thecommercialend of thebusiness. ButCortes wants to return to hisroots, so tospeak,getinvolved inmoreresidentialprojects and strikeabalancebetween residentialandcommercial. Cortes, 56, was born in thestateof Jalisco,Mexico, wheretequilaoriginated,butmoved totheU.S.whenhewas 18, to work in thefields around Oxnard, inSouthernCalifornia. Afew years later hesaw an opportunitytogetour of thefields andwork for himself. “I startedwith ashoveland myfirstprojectwas ayardcleanup,”saysCortes, laughingatthethought.“I didn'tevenhaveatruck.AllI had was acar!” Thus was born FranciscoLandscaping,which mostlyfocused on yard andgarden cleanup, jobs thatcould bedonebyoneperson.Within two years hehad his firstemployeeand slightlybiggerjobs camealong, butthebusiness struggled. Cortes, whoseadvertising consistedsimplyof handing outbusinesscards, puttingflyers on carwindshields and advertising inthelocalshopper publication, knew hecouldn'ttakeon thetrulybigjobs thatcould boosthis business. Bigger projects meantmoreemployees, morepaperwork, moremanagementandmorecomplexdesigns and implementing them, something Corteswas notprepared for atthis stagein his career. “If I gotalotof business I wouldn'tbeableto manageit,”hesayscandidly.“So I decided togo tocollege— Cabrillo College(inAptos, justsouth of SantaCruz) — and saw thatI had alotto learn, so Itook alotof classes and attendedalotof seminars.” Butthehard work and long hours paid off. Hewas ableto hiremoreemployees, takeon biggerprojectsand 10 years ago, expanded his offerings toincludegreen landscaping, water-savingmeasures andwhathecalls “hardscapes,”themorerigidand permanentparts of alandscaping project. “I likehardscaping,workingon arbors, waterfalls, retaining walls, patios and working withlighting.It'sachallenge,”saysCortes, who also changed thenameto better reflectwhathis business offered.Hesees landscapingand hardscapinggoing hand inhand in theultimatedesign and success of aproject. After spending halfof his lifein thelandscapingindustry,Cortes' motto is simple, buthighlyeffective:“Do thejob rightthefirsttime. If theclientstillisn'tsatisfied, makeitright.”Rarelyhas hehad to redoaproject. “If I do ajob, there's notgoing tobeanycallbacks,”Cortes sayswith aconfidencebuilton 28 years of hard work and honesty.“If it's notright,no excuses, I'lltakecareof it. I willmakesuretheclientis

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