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What does your lender want from you?. You know what you want from your lender. Have you considered what your lender wants from you?View your businessthrough your lenders eyes! THE MARKETING APPROACH!. . How will your lender evaluate you? . The Five C'sCharacterCapacityCollateralConditions
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1. Financing Your Business Startup or Expansion Dennis U. Fisher Professor and Extension Economist Texas Cooperative Extension Texas A&M University System