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FLATTENERS -- A Concept by Thomas Friedman. Part of Communication and Collaboration in a Flat World. Globalization 3.0.
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FLATTENERS --A Concept by Thomas Friedman Part of Communication and Collaboration in a Flat World
-- Converged around the year 2000-- A global, web-enabled platform -- Multiple forms of sharing knowledge / work, irrespective of time, distance, geography and language. The Ten Flatteners
Flattener #1 – Fall of the Berlin Wall http://www.youtube.com/watch?v=snsdDb7KDkg&feature=channel
Flattener #2 - Netscape http://www.supportcave.com/images/netscape4.bmp
Flattener #3 Workflow Software http://www.reach1to1.com/images/ExampleLogic.png
Flattener #4 – Open Sourcing http://www.youtube.com/watch?v=EG9uuGwFmvs
Flattener #5 – Outsourcing http://www.altergroup.com/blog/wp-content/uploads/2009/09/india-outsource.jpg
Flattener #6 – Offshoring http://www.oneinchpunch.net/wordpress/wp-content/uploads/2007/10/china-toy-manufacturing2.jpg
What Next? • Global communication is less about persuasion and more about COMMUNITY; • Micro-blogging and blogging – • (The next big thing is already here.)