The Alliance for a Healthier Generation s Healthcare Initiative: Spotlight on Virginia

1. The Alliance for a Healthier Generation�sHealthcare Initiative: Spotlight on Virginia Catherine MacLean, MD, PhD, Staff VP, Clinical Quality Interventions Victoria K. Brown, Industry Director, Alliance for a Healthier Generation Kevin Barger, Network Management Director, Anthem May 18 2010

2. Objectives At the end of this session participants will understand: the prevalence of childhood obesity in Virginia the factors that affect childhood obesity the Alliance for a Healthier Generation�s approach to reduce the nationwide prevalence of childhood obesity by 2015 the basic components of the Alliance Healthcare Initiative Anthem BCBS Virginia�s participation in the Alliance Healthcare Initiative.

4. Alliance for a Healthier Generation 2010

5. What We Do

6. What We Do

7. The Alliance Healthy Schools Program The Healthy Schools Program is designed to create a nationwide paradigm shift�in which the perception that a school environment that promotes healthy eating and physical activity is the norm and not the exception.

8. Healthy Schools Program Reach

9. The Alliance for a Healthier Generation�s empowerME campaign is inspiring kids to make healthy behavior changes and become advocates and leaders for healthy eating and physical activity.

10. empowerME: Engage We�ve created messages, informed by kids, that make healthy lifestyles �cool� and encourage kids to act on their interest by making a commitment to be healthy and defining why their health is important. Inspiring 4 Million kids to better health Kids can join the movement: On-line @ empowerme2b.org By completing a post card at an event, An after school program, a faith-based  program or a youth club

11. Agreements with beverage, food & dairy industries Supported by 34 companies  and trade associations

12. Industry: Participating Companies Snack Food Agreement Azar Nut Company The Bachman Company Barrel O�Fun Blue Bunny Bouquet of Fruits Campbell Soup Company Dannon Dole Food Company Excel Ice-Cream Company Have your cake and eat it too! Healthysnacks.us Kind Cakes Kraft Foods Mars McCain Foods USA Nadja Foods PepsiCo Popcorn Indiana Stemilt Growers Super Bakery Dairy Agreement Anderson Erickson Dairy Dairy Management Inc Farmland Dairies LLC Foremost Farms USA Heartland Farms The Milk Processor Education Program National Dairy Holdings, LP Shamrock Foods Company Wilcox Dairy Farms Beverage Agreement Coca-Cola Dr Pepper Snapple Group PepsiCo Endorsements American Beverage Association Produce for a Better Health Snack Food Association

13. The Alliance Healthcare Initiative In February, 2009 the Alliance for a Healthier Generation launched the Alliance Healthcare Initiative. The Alliance Healthcare Initiative is a collaborative effort with leading insurers, employers and national medical associations to offer comprehensive health benefits for the prevention and treatment of childhood obesity.

14. ALLIANCE HEALTHCARE INITIATIVE: OVERVIEW Insurers and employers will offer at least four follow up appointments with a PCP and at least four visits with a registered dietitian. Participants include: Accenture, Aetna, the American Academy of Pediatrics, the American Mention Expert Committee Guidelines and US PRTF hereMention Expert Committee Guidelines and US PRTF here

15. WHAT IS THE GOAL? In Year 1: 1 million children have access to this new benefit In Year 3: The Alliance aims for 6.2 million children to have access to this benefit option.

16. ALLIANCE HEALTHCARE INITIATIVE FIRSTS The Alliance Healthcare Initiative marks the first time: Insurers and employers have offered benefits to prevent and treat childhood obesity. Insurers and employers have agreed to utilization benchmarks to ensure individuals use the benefit. All participants will participate in an independent evaluation on health outcomes and ROI to inform the science base.

17. Evaluation Each participating insurer, employer and national medical association has appointed representatives to an evaluation advisory committee facilitated by the Alliance. Emory University�s Institute for Advanced Policy Solutions has been recently selected as the evaluator.

18. National Medical Association Commitments Educate all members about this new benefit option. Promote current childhood obesity clinical decision support tools to impacted members. Address issues of care coordination to better enable pediatricians and RDs implement the benefit in a diverse group of office settings. Develop new clinical decision support tools including comprehensive protocols and CMEs for membership based on program findings.

19. Alliance for a Healthier Generation Commitments Lead public awareness efforts to EDUCATE and INSPIRE consumer and provider use and demand for these health benefits through: Parent Education Kids� Movement Media Outreach Facilitate third party evaluation to inform the science base Recruit additional insurers, employers, and national medical associations.

20. Resources include both web content featuring simple ideas and solutions for parents as well as videos and brochures for participating insurers and employers to feature on their internet/intranets to help drive utilization. Undergo rigorous scientific review by the American Heart Association to ensure accurate information and best-practice advice Resources for parents can be viewed and downloaded at: HealthierGeneration.org/parents

21. CONSUMER BROCHURES AND VIDEOS

22. Be Well: Messages from Moms on Living Healthier Lives

23. Pediatric Weight Management Care Coordination

24. JOIN US! The Alliance is actively recruiting health insurers, employers and other national medical associations to join the Alliance Healthcare Initiative. Be a part of the solution to the childhood obesity epidemic and help inform the science base through participating in this innovative new collaborative.