Bandon Dunes Golf Resort

1. Bandon Dunes Golf Resort Business Interview Project Tyler Swinton Fall 2012 BA101 November 13, 2012

2. Who did I Interview? • Scott Millhouser • Head Golf Professional & Operations Manager • Bandon Trails Golf Course • November 14, 2012 • Bandon Trails Pro Shop

3. Why Scott Millhouser? Him Me • Has a degree in Business • Experienced in Business and Golf Management • Manages Retail for a fairly large and successful business • Avid Golfer • Interested in Business Management • Play college golf • I’ve helped manage retail the majority of my life • When I retire I want to manage my own golf course

4. What does he do? • Manages Bandon Trails Pro Shop and Clubhouse • Employees and Financing • Sets Budgets • Employee Wages • Inventory • Supplies • Runs Business Numbers

5. How did he get there? • Education • Arizona State University • Major • Business • Minor • Professional Golf Management • Internships

6. Bandon Dunes Golf Resort • 5 Golf Courses • Bandon Dunes • Pacific Dunes • Bandon Trails • Old Macdonald • Bandon Preserve • Dining • The Lodge • McKee’s Pub • Pacific Grill • Trails End • Lodging • The Grove • Rate: $1800/night • Chrome Lake • Rate: $395/night • Lily Pond • Rate: $365/night • The Inn • Rate: $245-$365/night • The Lodge • Rate: $205-$1800/night The Grove #16 Bandon Dunes McKee’s Pub

7. What Type of Business • Sole Proprietorship • Mike Keiser • Management Company • Full Profit Entity • Not a membership club

8. Advertisements • Social Media • Facebook • Twitter • Golf Magazines • Golf Digest • Golf World • Golf Magazine • Personal Website • http://www.bandondunesgolf.com/ • Tradeshows • Annual Portland Golf Show • Email • Course Updates • Tournament Details • Etc.. • Golf Authors • Magazine Articles • Books

9. Customers • 15o,000 Annual Golfers • Target Market • Frequent Male Golfer • Middle Aged • High Income • 90% Male • 10% Female

10. Retail Pricing Strategy • Stock Highest Quality Gear • Keystone Pricing Method • 50% Margin • Logo • Popularity • Premium • Paying for the logo • Get the product in one location

11. International Market • International Players Annually • ~11,000 • 7% • Where From? • Everywhere!! • Canada • Asia • Scotland • Ireland • England • Germany • Austria • New Zealand • Puerto Rico • Advertising • Print Media • Alberta • Ontario • Hong Kong • Etc. • Notoriety

12. Has the Economy Effected Sales? • 2008-09 • 2008 recession • Drop in sales • Managed to be profitable • Superior to other golf courses • Since… • Steady growth • Increase in customers • Items and services sold

13. Job Opportunities • Management • Golf Professionals • Retail Employee’s/ Pro shop staff • Superintendents • Greens Keepers • House keeping • Guest Services • Food & Drink • Cooks • Bartenders • Waiters & Waitresses • General Administration

14. Employees • 525 During Summer Months • Caddies • Independent Contractors • 100+ • Advancement Potential • Very Likely • Promotes from within • Climbing the Promotion Ladder • Shop Assistant’s  Superintendent’s

15. Employee Benefits • Free Golf • Insurance • Health • Dental • Vision • Retirement • 401K Retirement Plan • Profit Sharing

16. What did I learn? • Sole-Proprietorship • How they Advertise • Customer • 50% Mark Up on Retail Inventory • International Market • Job Opportunities and offers • Benefits of employees • Caddies aren’t employees

17. Reflection • Rating: • 7.5/10 • Good • Confident • Prepared • Relaxed • Didn’t always stick to questions • Asked relevant and appropriate business questions • Dressed professionally • Bad • Last minute switch • He was at work • To few of questions • Had to improvise