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Black Friday - Cyber Monday 2011

Black Friday - Cyber Monday 2011. The Online Retail Landscape Ultimate DDE. November 4, 2011. Online Retail Audience. Vantage score = credit worthiness – Meaning: payment plans are important to lower grades who are shopping early for what’s on sale early….

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Black Friday - Cyber Monday 2011

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  1. Black Friday - Cyber Monday 2011 The Online Retail LandscapeUltimate DDE November 4, 2011

  2. Online Retail Audience Vantage score = credit worthiness – Meaning: payment plans are important to lower grades who are shopping early for what’s on sale early… Source: Experian Hitwise USA Created 10/17/11

  3. 2010 Retail 500 Recap Source: Experian Hitwise USA Created 10/17/11

  4. Something Interesting About the Black Friday Audience Upstream Sources of Traffic Search & cross-shopping dominate retail referrals Source: Experian Hitwise USA Created 10/17/11

  5. Something Interesting About the Black Friday Audience Source: Experian Hitwise USA Created 10/17/11

  6. Target Dates for Ultimate Exposure Our NP.com sites have the highest traffic midweek & can powerfully brand an advertiser to capture more shoppers!

  7. Advertising & Email Campaign Timing Transactions From Emails Are Not Just About Volume Holiday shopping patterns, gift giving and shipping deadlines impact transaction levels.

  8. Black Friday & Cyber MondaySliding Billboard with Pencil Leave Behind • What rate to sell your SBB • *Total Impressions shown are not Guaranteed – Use Avails request • Sold as a flat rate • Rate is the Floor • Please Place “DDE” in your IO notes • Exclusive - 1 Advertiser per day

  9. Black Friday & Cyber Monday Black Friday, Cyber Monday & The Balance of the Holiday Shopping Season The Ultimate DDE SBB (in place of NP.com Impressions), Mobile Banners, Yahoo Banners & Email Blasts (4x for the price of 3x through 12/31/11) (Don’t forget: Google Maps, Mobile Website) Sample Sliding Billboard

  10. How Do We Price SBB’s For Our Market? • Great Question – • Are you currently selling SBBs? • Yes – You understand the value during the holiday push. • No – Follow Flat Fee Sponsorship Rates – it’s worth it, it’s premium! • Your advertiser is exclusive on your Homepage for Targeting Unique Visitors • Clicks are greater than traditional banners – cool! • No more “I can’t find my banner ads on your site”…can’t miss these! • Great way to sell your niche sites. • ALL SBB & EMAIL SALES WILL COUNT TOWARDS YOUR DDE DOLLARS – PLEASE TRACK AND MARK ACCORDINGLY AS A ‘DDE’ Ad Specs CPM Calculator

  11. Ultimate DDE – Best Practices • Sales Hint - Return to previous DDE campaigns for first right of refusal on Black Friday/Cyber Monday SBB sales & the balance of the holiday season. • • Start a high impact calendar your team can coordinate & follow • • SBB creative is two static images, Ad Ops does the rest • • Plan accordingly for SBB with animation through Ad FI • • Static SBB – 3 Days QA – Animated – 5 Days QA lead time • • The SBB is for one advertiser per day – you only have 1! • Email - Reps, Leaders & Designers have received vast email training • Email templates designs are available through FI or create your own • Current Promotion - 4x blast for the same price as 3x through 12/31/11. • Follow Email Best Practices

  12. Black Friday – Cyber Monday 2011 The Online Retail LandscapeUltimate DDE SALES : Jeanne Rogers - Director, Interactive Salesjrogers@freedom.com 949.735.1816 AD OPERATIONS: Sue Hamerski - Director, Ad Ops [East]-Technology/Optimization shamerski@freedom.com 949.399.5160 Sandy Quiroz - Manager, Ad Ops [West]-Reporting/Analyticssquiroz@freedom.com 949.399.5178 CREATIVE SERVICES: Catherine Long – Director, Design and Advertising Solutions clong@freedom.com 949.399.5164 THANK YOU Have a ?

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