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Eco-Enamel

Eco-Enamel. A “Green” Nail Polish Company. Mission Statement.

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Eco-Enamel

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  1. Eco-Enamel A “Green” Nail Polish Company

  2. Mission Statement “Eco-Enamelseeks to provide stylish and trendy nail polish that is created with environmentally friendly products. We believe that our nail polish should be moderately priced and high in quality. Our goal is to become well known throughout the nation and to accessible to not only exclusive Hollywood clients but to everyone in general. We want people to recognize our company as a green company and a cosmetic leader through business growth and annual increase in profits.”

  3. The Team • Jade Huger-Sanders • Fashion Marketing • Virtual Enterprise • Lisa Kucharczk • Keyboarding Applications • International Business • Shared experience in: • International Careers • Computer Information Systems • AP Environmental

  4. Our Product • Nail polish • Long-lasting • Natural ingredients • No carcinogens • Large range of colors • Acetone • Brushes

  5. Market Summary

  6. Distribution • Prestige - department and specialty stores • (Macy's, Neiman-Marcus, Fred Segal and Sephora) • Broad - mass merchandisers, cosmetic discounters, drug stores, food stores and wholesale clubs • (Costco, Sam's Club, etc.) • Alternate - direct sales • (Avon, Mary Kay) • Specialty - Spas and Salons • (Body Shop, Bath and Body Works)

  7. The Industry Customers Competition • MAC • China Glaze • Chanel • Essie • OPI • Women ages 15-64 • Careers devoid of manual labor • Middle class or high income • Post-Industrialists

  8. Five-Year Plan How should we expand our business (other products? exportation?)

  9. Resource Requirements • List requirements for the following resources: • Personnel • Technology • Finances • Distribution • Promotion • Products • Services

  10. Risks and Rewards • Summarize the risks of the proposed project and how they will be addressed. • Estimate expected rewards, particularly if you are seeking funding.

  11. Key Issues • Near term • Identify key decisions and issues that need immediate or near-term resolution. • State consequences of decision postponement. • Long term • Identify issues needing long-term resolution. • State consequences of decision postponement. • If you are seeking funding, be specific about any issues that require financial resources for resolution.

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