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Ledes , ledes , ledes

Ledes , ledes , ledes. Basic inverted pyramid lede. This is the one you must master. Basic inverted pyramid lede. This is the one you must master Prioritize the Ws and a H and jam most of them into the first sentence. Basic inverted pyramid lede. This is the one you must master

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Ledes , ledes , ledes

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  1. Ledes, ledes, ledes

  2. Basic inverted pyramid lede This is the one you must master

  3. Basic inverted pyramid lede This is the one you must master Prioritize the Ws and a H and jam most of them into the first sentence

  4. Basic inverted pyramid lede This is the one you must master Prioritize the Ws and a H and jam most of them into the first sentence Sum it up, boil it down

  5. Basic inverted pyramid lede This is the one you must master Prioritize the Ws and a H and jam most of them into the first sentence Sum it up, boil it down Is it clear, active, not wordy, compelling?

  6. Basic inverted pyramid lede This is the one you must master Prioritize the Ws and a H and jam most of them into the first sentence Sum it up, boil it down Is it clear, active, not wordy, compelling? The essence of journalism: what is the news?

  7. Other lede variations Delayed identification lede

  8. Other lede variations Delayed identification lede Lede that withholds a person’s name (or other key W) until the second graph

  9. Other lede variations Delayed identification lede Lede that withholds a person’s name (or other key W) until the second graph Don’t name names in lede unless person is well known (Prominence)

  10. Other lede variations Immediate identification lede

  11. Other lede variations Immediate identification lede Use only when somebody really important says or does something

  12. Other lede variations Anecdotal/narrative ledes

  13. Other lede variations Anecdotal/narrative ledes A mini story to illustrate your bigger story

  14. Other lede variations Anecdotal/narrative ledes A mini story to illustrate your bigger story Save for longer stories, feature news, softer news

  15. Other lede variations Anecdotal/narrative ledes A mini story to illustrate your bigger story Save for longer stories, feature news, softer news Wall Street Journal loves this style

  16. Other lede variations Scene-setter: “It was a dark and story might...”

  17. Other lede variations Scene-setter: “It was a dark and story might...” Direct address: “Your tax bill is about to go up after Sarasota City Commissioners...”

  18. Other lede variations Scene-setter: “It was a dark and story might...” Direct address: “Your tax bill is about to go up after Sarasota City Commissioners...” Startling statement: “One in three LAF students will drop their iPhones in a smoothie this year...”

  19. Ledes to avoid

  20. Ledes to avoid Topic lede: “The City Commission met Tuesday to discuss tax increases.”

  21. Ledes to avoid Topic lede: “The City Commission met Tuesday to discuss tax increases.” Question lede: “Will the Florida Gators come out of their funk in time to earn a bowl bid?”

  22. Ledes to avoid Topic lede: “The City Commission met Tuesday to discuss tax increases.” Question lede: “Will the Florida Gators come out of their funk in time to earn a bowl bid?” Quote lede: “Journalism is the best class ever,” said Boy M. Ismart.

  23. Meet your ‘dateline’ It’s used to let readers know where the story is originating

  24. Meet your ‘dateline’ It’s used to let readers who where the story is originating Style is: SARASOTA, Fl. --

  25. Meet your ‘dateline’ It’s used to let readers who where the story is originating Style is: SARASOTA, Fl. – No need to add state with big cities such as Chicago, San Francisco or Miami

  26. Ledes

  27. Assignment 10/25 Pages 46-51, IR

  28. Assignment 10/25 Pages 46-51, IR Do exercises 1, 2, 4, 5, 6 on pages 131-132 of TTS. You will turn then in on 10/25 in MLA style (as best as it can fit in)

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