2 nd International E NERGY S TAR Meeting

1. 2nd International ENERGY STAR Meeting Update on ENERGY STAR & Standby Power Activities in Australia Allison Purnell Program Manager

2. ENERGY STAR & Standby Activities in Australia:an Update • What’s been happening in Australia? • Scope and Partners • Marketing and Communications • Future Plans

3. Australian Context • Australia’s Kyoto stance • Standby and miscellaneous electricity approximately 5.3 Mt CO2-e • Estimated to be increasing by 8% per annum • Government endorsed one watt target to tackle the standby power issue • 10 year Strategy – Discussion Paper to be released later this year

4. ENERGY STAR Program • Will form one of the major voluntary mechanisms of Ten Year Standby Power Strategy • Currently 24 office equipment and 9 home electronics Partners • Beginning to recruit local Australian manufacturers • Currently investigating the addition of several more product groups

5. Marketing & Communications Activities • National Communications Strategy • Aims to raise awareness & understanding of the logo amongst product retailers and consumers • Promotion run through two exclusive retailers • Offer retailers an excellent selling tool and marketing opportunities • Retailers can get involved by publicising it to staff and customers, via website & mailing lists

6. Marketing & Communications Activities • National Communications Strategy cont… • Meetings, briefings & liaison with retailers & stakeholders • Information kit distribution to retailers & stakeholders • Media relations (supported by advertising) • Consumer competition/retailer incentive • Postcards – targeted distribution & point-of-sale • Events (e.g. The Home Show)

7. Marketing & Communications Activities • Retailer CDRom • Marketing Kit • Advertising (“Is your office equipment getting enough sleep?”) • “Green Office Guide” • Website

8. Market Research • Lack of good data on the office equipment and home electronics markets • Earlier research was not able to determine an accurate baseline and rigorous KPIs for assessing the Program • Study recommends a series of steps to collect and utilise more effective data • Results and process will aid information collection for products database

9. Future Plans • Rollout of Communications Strategy • Data collection for baseline, market research and database • Possible expansion of Program to include more ENERGY STAR product groups – currently working with US EPA

10. 2nd International ENERGY STAR Meeting Update on ENERGY STAR & Standby Power Activities in New Zealand (Allison Purnell on behalf of) David Cogan NZ Energy Efficiency & Conservation Authority

11. ENERGY STAR & Standby Activities in New Zealand:an Update • New Zealand’s “National Energy Efficiency and Conservation Strategy” includes action on standby power. • New Zealand has been leading the development of a system to exchange information on energy standards, including specifications for standby power

12. Energy Standards Information System • The alignment of mandatory energy efficiency standards is a long term goal of APEC Energy Ministers • It will make best use of energy resources, have economic and environmental benefits while helping protect the environment • Exchanging information effectively, as the first step, is a vital ingredient

13. Energy Standards Information System • The APEC Energy Standards Information Development Project is setting up a system that: • Advises all members of proposed energy efficiency initiatives that use standards • Is an information resource on all existing energy efficiency standards • Provides a forum for making APEC input into “international” standards

14. Energy Standards Information System This is the initial Draft home page for APEC ESIS

15. Energy Standards Information System It provides updates on new developments within APEC

16. Energy Standards Information System This is a sample listing for all ballast standards in APEC

17. Need More Information? • Contact: • David.Cogan@eeca.govt.nz • Website: • www.apec-esis.org