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Transforming Life After 50: Engaging Baby Boomers as High-Impact Volunteers

Learn about the Transforming Life After 50 project, aimed at training public libraries to recruit and engage skilled and impactful volunteers. Discover how to connect baby boomers with volunteer opportunities that match their talents and passions, and position libraries as centers for civic engagement.

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Transforming Life After 50: Engaging Baby Boomers as High-Impact Volunteers

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  1. What’s New for “Get Involved” for 2012? Webinar – November 17, 2011 www.library.ca.gov/lds/getinvolved.html Carla Lehn: clehn@library.ca.gov

  2. Transforming Life After 50Library Assessments “Many boomers are interested in putting their advanced and varied skills to use as community volunteers. However there seems to be a disconnect between their intent to volunteer and their actual participation because they do not find the opportunities they want.” . . . 2008 http://transforminglifeafter50.org/

  3. Promoting civic engagement through California Public Librarieswww.library.ca.gov/lds/getinvolved.html Project Goals: • Train public libraries in the skills and competencies to recruit and engage high-skilled, high-impact volunteers. • Build public library capacity to engage more volunteers. • Position public libraries as centers for civic engagement. • Assist community members to find volunteer opportunities that match their individual talents, passions and interests. • Engage their skills, gain their understanding, and garner their support for the library.

  4. Baby Boomers: Why Should We Care? • 77 Million Baby Boomers born between 1946 and 1964 (in 2011 are ages 47 - 65) • Most educated and financially secure generation in history • Volunteer at higher rates than past generations did at the same age • Nearly 2/3 of Boomer non-volunteers want to get involved but don’t know how • Have been in workforce & have professional skills they want to share to make high level of impact

  5. Great Expectations: Boomers and the Future of Volunteering VolunteerMatch User Research Study VolunteerMatch Where volunteering begins. Presented by:

  6. How Are Boomer VolunteersDifferent from Senior Volunteers? • More physical ability than previous generations; 4 of 5 expect to work past 65 -- 50 is the new 30!! • View retirement very differently -- see second half of life as a source of social and individual renewal, not as a time to just rest and relax • Think some of their most important contributions lie ahead (“patron saint“ is Jimmy Carter) • Not simply extending the years of working and volunteering -- looking to add deeper meaning • Different perception of aging -- don’t call us “Seniors,” “Retirees,” “Elderly” or “Older Adults!”

  7. Attracting Baby Boomersas Volunteers • Offer flexibility and a wide variety of options. • Engage their skills and expertise • Show them impacton mission -- how will their work make a difference? • Provide clear expectations of time, tasks and training. • Beyond volunteer management -- engagement in meaningful ways.

  8. Skilled Volunteer Success Stories • Job Center Coach • Event Planner • Computer Coach • Graphic Designer • Photographer • Adult Literacy Tutor • Coordinator, After School Programs • Homework Coach • Lego Club Leader

  9. Support for Your Success Website – Adding a Searchable Database Listserv – 350+ library colleagues around the state VolunteerMatch Account for your Library VolunteerMatch Support Webinars – Next one November 17 - Noon Regional Peer Networks Free Volunteer Engagement Online Course Photos of Volunteers in Action for Your Use Bookmarks and Postcards Book to Action Grants – Coming Soon!

  10. Average 800 Volunteer Opportunities PostedAverage 500 Referrals per Month

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