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Benefits of Video Marketing

Stylus Solutions Pvt. Ltd. is a content writing and e-learning company established on March 26, 2009. Stylus has been providing documentation services to multiple clients at global levels. Our language editors play with words at the syllabic level and brainstorm over commas and full stops, while our analysts research the social media space, the Internet as well as the market for brand promotion and auditing.

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Benefits of Video Marketing

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  1. Benefitsof Video-BasedLearninginCorporates • Videos are agreatway todelivereffective corporateelearning solutions for your organization. They are not only engaging and motivating but also help you to absorb more information in less amountoftime. StylusSolutions Pvt.Ltd.is one ofthe • leading elearning development companies that can help you to craft mesmerizing video-based learning solutions that spark curiosity and hook youraudience’sattention. • So why, andwhen should oneopt for video-based learning • solutions?Let’slistsomeof the keybenefits ofvideo-based learning. • Provides Room for Microlearning: Videos provide short bytes ofinformation inaneffectivewaythusenablingmicrolearning. Today, everyone prefers content that can be accessed on the go in the form of mobile learning. Videos are a great way to disseminate piecesof training on a mobilescreen. • Quick Moving: Videos are a great way to impart important piecesof information. Here,your development partnerfor corporateelearning solutionscan play avitalrole in ensuring thattheinformation is deliveredin afun,interactive andsmart waythatsticks to themind. Video contentis usually presented

  2. in a quick-moving fashion thus grabbing your learner’s attention. This can be in theform ofa story or well-animated content witheffects,or alivevideoshootof aperson talkingor a place or process. Thus, videos allow you to present your contentinvariousways dependingonyour need. • IncreasedLearnerEngagement: Since videosprovide content that moves quickly and is presented in various forms, it creates curiosity in the mindsofthelearner,thus keepingthem • constantlyengaged. This in turnincreasesthe learner’s participationin thetrainingmaterial andsuccessful completion of training not only on the LMS or app but also in the real world throughitsapplication in theday-to-dayactivities atwork.Itis essentialtoonboard elearningdevelopmentcompaniesasyour training partners wisely as they play an important role in providingdelightful experiences to learners. • Shares Real-lifeExperiences: Videos integrated withreal-life scenarios help to develop an enhanced learning experience. Instead of gaining only theoretical knowledge about a topic, such scenarios in action make it easier for the learners to understand the process or concept. Video-basedlearningwith real-life casestudiesisthe best waytoconveythetechniques or procedures in action. The learners can observe how the conceptsare appliedpracticallyin real-lifepractices. • InterestingVisuals:Videosprovideimportantinformationin the formofgraphics andanimation making itinterestingfor the learner. Corporate elearning solutions can develop interesting visualsusing graphicsand animations to makethe crucial content visually appealing.Video-basedlearning can therefore engagethe learner and illustrate complexconceptsmoreeasily. Visuals created with the help of infographics can consolidate complex data into smaller chunks making learning more immersive and engaging.

  3. High Level of “Stickiness”: Since videos provide content includingreal-lifeexperiencesandinterestingvisuals,it achieves a high level of “stickiness”. This is because it not only captures the full attention of the learners but also keeps them engaged. Such video-based learning promotes long-term retention. A development partner specialising in corporate e- learning solutions canplay acrucialrole in creatinghighlysticky video-based learning experiences. • Changes Thinking Patterns (Creative Thinking): Videos play an important role in changing thethinkingpatternsofthelearner. As video-based learningshowcasesreal-life casescenarios and examples,itdevelopscreativethinkingin the learner. Here, your developmentpartnerforcorporateelearningsolutions creates videos incorporating interviews with experts in various fields who share their insights and experiences with creative thinking. • NurturesBehavioralChanges:Videospresentinformationin a compelling and relatableformatthat helpsinnurturing behavioralchanges of thelearner.Interactivescenarios,expert interviews,usertestimonials,illustrating step-by-step instructionsfordemonstratingspecificbehaviorsengage learners.Suchimmersivenatureofvideo-basedlearninghelps organisations nurturebehavioralchangesanddrivepositive outcomes among learners. • Appeals to Learners Across Generations: Since videos provide content thatengages learnersandispresentedwithinteresting visuals, they appeal to learners across generations. Corporate elearning solutionsdelivervideo-basedlearningwithdiverse preferences, learning strategies, and technological fluency for differentage groups.

  4. Human Connect: Videos consistingofelementspresent asense ofhumanconnectwithin video-basedlearning.Corporate elearningsolutionscanhighlight humanconnection invideo- based learning in the form of live Q & A sessions, quizzes or assignmentsto create a more engaging,supportive,and inclusivelearning environment for thelearners.

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