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Statistics-Backed Reasons Why Content is Still Working

Content is still working owing to the increasing number of internet users, individuals spending more time on social media, and businesses investing more to convert and beat the competition. Over time, content has proven valuable and investment-worthy for marketers globally. Click here to see the statistics that say why content is still working.

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Statistics-Backed Reasons Why Content is Still Working

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  1. Statistics-Backed Reasons Why Content is Still Working

  2. Content is still working owing to the increasing number of internet users, individuals spending more time on social media, and businesses investing more to convert and beat the competition

  3. But, does content marketing really work? These statistics-backed reasons say so –

  4. 1. PEOPLEARE SPENDING MORE TIME ON SOCIAL MEDIA In 2019, around 45% of the world population spent 2 hours and 23 minutes on social media. Back in 2018, it was 1 hour and 30 minutes. Facebook and Google also generate the most ROI for companies compared to other websites. With the emergence of apps like TikTok, social media has become one of the top sources of content marketing.

  5. 2. SEO Content IS THE MOST EFFECTIVE MARKETING STRATEGY FOR 67% OF MARKETERS A survey conducted in 39 countries and among 1200 marketers by SEMrush found that 67% of marketers say SEO content to be the most effective marketing strategy. 51% of the surveyed also said that repurposing content also worked effectively.

  6. 3. GOOGLEPROCESSES 40,000 SEARCHES EVERY DAY Google sees more than 40,000 searches per day. The total number of searches per day, thus, becomes over 3.5 billion. The importance of Google as a search engine cannot be stressed enough. As these numbers increase, content becomes more and more crucial for you to invest in and reach your target audience.

  7. 4. 70% OF MARKETERS ARE INVESTING IN CONTENT MARKETING As per HubSpot, 70% of marketers are actively investing in content marketing. 60% also say that it is either “extremely important” or “very important” for them.

  8. 5. 74% OfMARKETERS ARE INVESTING IN SOCIAL MEDIA MARKETING Globally, social media marketing is the top investment for 74% marketers as per HubSpot. After Facebook, Instagram has proved to be the best platform for content marketing, and that has been justified by flower delivery start-up Bloom & Wild. Nicobar, a lifestyle brand that launched in 2016, used Instagram to market their products. They not only reported 5x return on ad spent but also 30% lower overall cost per purchase.

  9. 6. 96% OF CONTENTMARKETERS SAY THEIR AUDIENCES HAVE TRUST IN THEM As per CMI, 96% of content marketers say that their audiences consider their company as a trusted one. (95% of such companies are committed to content marketing at some point). As per the Content Marketing Institute, there has been a 69% increase in audio/visual content between 2018 and 2019 for B2C marketers.

  10. 7. 77% INDIVIDUALS READ BLOGS REGULARLY

  11. These were the only the few reasons why content has worked in the past and is still working in 2020. So yeah, ranking in the 1st SERP of Google is crucial. And, for that, you need content. Superior, planned, and scheduled content.

  12. Contact Us So, are you planning to Hire any content writing company? MAILING ADDRESS 803A, 8th Floor, Tower 1 PS Srijan Corporate Park, Sector V PHONE NUMBER +(91) 9433822497 EMAIL ADDRESS admin@daswritingservices.com

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