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Press Release Writing – A Complete How-To Guide

Creating journalist written press release with compelling headlines and crafty formats enhances your online presence and increases ROI. Learn how to write effective newsworthy press releases.

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Press Release Writing – A Complete How-To Guide

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  1. Press Release Writing Guide Writing An Effective Press Release Version: 1 4th Floor, Adv Dhramaraj ComplexNagercoil 629001, TN, IndiaTel  91-4652-230776

  2. Contents What’s a Press Release Format of a Press Release Headline Summary Date Line PR body About US Contact Information Finding Newsworthy Topics Sample PR Checklist

  3. What Is A Press Release A Press Release; • Is an interesting way to announce a product or service and gain exposure online by capturing the attention of the target audience. • Educates people about your product or service with the legitimate information possible. • Gains visibility for a company by resonating the message with journalists, customers and strategic partners.

  4. Press Release Format For an effective formatting of a press release, it’s necessary that you need to include the following; Headline Summary Date Line PR Body About US Contact Information

  5. Headline Your headline should be strong to reflect the news angle and captivate the readers to read the full release. • Format Is NOT MORE THAN 100 Char with spaces • Capitalize Each Word in the Headline • Include Keywords Only If Possible • Keep a Specific Headline Limit (since search engines use different limits for displaying) • Wrong: Atlanta Dentist Provides Teeth Whitening • Right: Atlanta Dentist Now Offering $199 Teeth Whitening Special Through July 2013

  6. Summary A Press Release summary is a short paragraph that follows your headline and summarizes the content of the PR Body. Adding a summary increases the effectiveness of your press release. Format Is 2-3 strong statements that keeps the readers interested It Should be Italicized Keep it Simple Example: Leading Dental clinic recently introduced cosmetic dental implants at their Atlanta, GA practice for patients who have damaged, broken, or missing teeth. With this new procedure, patients no longer have to rely on dentures or cumbersome bridges to overcome the aesthetic and functional problems with missing teeth.

  7. Date Line Add a date line just below the summary in a format as given below; [Place, Date] Example: [Atlanta, CA, 25th July 2013]

  8. PR Body The PR body is the important part of the press release. It needs to be clear, crisp paragraphs explaining the information provided in the headline and summary. Length – 300-350 words PR body should start in the same line as that of the date line A strong introductory paragraph that covers all the questions including who, what, when, where, why and how Should contain a minimum of 3-4 paragraphs Each paragraph should focus on a single idea expressed in a third person tone Include quotes from key staff or experts, statistics, survey results, etc Final paragraph should restate the key points of the press release

  9. About US This is the place where you can add some information about the company and their services. Make sure to include a few keywords if possible. • Example: XYZ Company is a leading distributor of widgets and has been in the business of building widgets since 2 decades. For more details, visit www.xyz.com

  10. Contact Information Contact information of the company which includes their address, phone number, email, etc. Example: Contact Person XYZ Company Address details City and country T: +971-4-555-6666 (include country and city code in contact numbers) F: +971-4-555-6667 http://www.YourWebAddress.com (if applicable) Contact e-mail address

  11. Finding A Newsworthy Topic Choose any interesting information to be reported in the form of a press release. It may be about or related to; Website launches, new product/ service launches Announcing new employee hire or change Special offers and discounts Seasonal deals Announcing any recent or upcoming events Anniversaries and Awards Hosting summits

  12. Sample Title Summary Date Line PR body About us

  13. Your Press Release may get rejected by directories if they; Are Plain advertisements for any company, product and/or websites Contain any duplicate content Are wrong or misleading Contain generalized and/or negative comments Use all CAP letters or have an improper title format Are not accurate Do not follow standard grammar and spelling

  14. PR Checklist Here’s a quick checklist for the requirements of a press release. Your PR; Has the minimum word count of 300-350 words Has the search engine keywords highlighted Has the news angle Is informational and accurate Follows the right format Is written in a focused way Includes quotes, key message and contact details

  15. THANK YOU www.submitinme.com

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