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Bits, Bytes and Bucks - Technology in Development and Virtual Villages. Save the Children Ed Granger-Happ October 2, 2003. An introduction. As the title slide says, I’m Ed Granger-Happ ehapp@savechildren.org Some things on my resume:
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Bits, Bytes and Bucks - Technology in Developmentand Virtual Villages Save the Children Ed Granger-Happ October 2, 2003
An introduction • As the title slide says, I’m Ed Granger-Happ • ehapp@savechildren.org • Some things on my resume: • I spent 13 years on Wall Street & 10 running my own management consulting business --both in IT • I’ve been at Save the Children 3 years • Save the Children is my third career • Some things not on my resume: • I was born on Mother’s Day • I have two step-sons, David (12) and Scott (9) • My wife, Janet, and I founded CT’s first on-line literary magazine in 1997 • www.fairfieldreview.org
Five Trends Driving NPO Technology • Digital Proximity: Shortening distances • Instant Information: Increasing speed • One-to-one Connections: Personalizing everything • Efficiency: Driving out costs to raise a dollar • Results-Orientation: Communicating my impact
STC IT Strategy • Save the Children (STC) has embarked on a multi-year IT Strategy under the mission of “Making all of us part of one virtual village.” • This is about communicating, about opportunity and hope, connecting everyone, shortening distances, breaking down walls and bridging the divides… encouraging conversations
The IS Strategy in a Nutshell:Web-Enable the Organization • Mission: “Wiring the Global Village” • Two major themes: • Connecting our donors more closely with us and our programs • Connecting our field office with HO and each other • Key guidelines: • The Network is the means to achieve our mission (as opposed to data or systems) • The Internet is our Network • The Browser is our application interface • A central “Member” database is the engine • Our processes need to be data-centered
1. Shortening the Distances • The digital divide exists not only between the “haves” and the “have nots,” it exists between donors and beneficiaries
Today’s Information Flow: Home-Office Centered email Email Assist Cdrom Donor HO FO Child Snail Mail “Red Zone” DDB • Key Issues: • Multiple handoffs • Manual Steps • Remote Communications (red zone) • Multiple Systems/Applications/Platforms
Today’s Information Flow: Home-Office Centered email Email Assist Cdrom Donor HO FO Child Snail Mail “Red Zone” DDB • Key Issues: • Multiple handoffs • Manual Steps • Remote Communications (red zone) • Multiple Systems/Applications/Platforms
Today’s Information Flow: Home-Office Centered email Email Assist Cdrom Donor HO FO Child Snail Mail “Red Zone” DDB • Key Issues: • Multiple handoffs • Manual Steps • Remote Communications (red zone) • Multiple Systems/Applications/Platforms
Future Information Flow: Database Centered, Web Enabled HO Third Parties Donor MDB FO Child “Red Zone” Web/Intranet Browser Interface • Key Issues: • Database resilience/capability • 24 x 7 Operations • Remote Communications readiness (red zone) Access Flows Thru SaveNet & The STC Web Site
2. Increasing Speed • Faster to market drove much of the strategic path of the 90’s • The web redefined development time
3. Personalizing Everything • The case of Child Sponsorship • The web makes mass one-to-one marketing possible • The simply matter of remembering customers • Self-servicing: the ATM’s of nonprofits
4. Driving Out Costs to Raise a Dollar • Web will soon represent the lowest donor acquisition cost • Often large donors start as small donors
5. What’s My Impact? • Increasingly donors want to know the specific impact of their donation • What’s the ROI on my dollar? • On-line presentations from programs in action
What’s on the Leading Edge at STC? • Iridium Sat-phones • Portable RBGAN laptop-size satellites • PDA data gathering applications • Yahoo Instant Messenger with Web-cam and Voice • VOIP - Voice over Internet Phones • QuickPlace • Webex • Polycom Video conferencing
When working on the frontier…. • We need to keep in mind that: • In addition to being the home run leader for most of the years Babe Ruth played on the Yankees, he was also the strike-out leader • A definition of pioneers: They are the ones with the arrows in the back. • So we need to tolerate failures, and we need to “fail fast.”—Tom Peters • “If we make an IT mistake, a child goes hungry—Gordon Hodgsen, WVI
Key Questions to Ponder • How much fundraising are you doing on the web? • Are you continuously driving out costs to acquire donors? • What portion of your major givers started small? • How are you personalizing your interaction with donors both on and off-line? • How are you connecting donors directly with your programs and beneficiaries? • How are you measuring success?
Closing thoughts… • Think big, execute small • Relentlessly measure everything • The secret to success is getting started