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The increasing incorporation of VR and AR technologies into language learning platforms to offer engaging and interactive experiences while allowing learners to practice language skills within simulated real-life situations will boost the market demand. Language learning is an immersive approach that enhances the learning process for making it more dynamic and memorable.
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Industry Insights • As per a recent research report, Language Learning Market to surpass USD 337.2 Bn by 2032. • The increasing incorporation of VR and AR technologies into language learning platforms to offer engaging and interactive experiences while allowing learners to practice language skills within simulated real-life situations will boost the market demand. Language learning is an immersive approach that enhances the learning process for making it more dynamic and memorable. Furthermore, the growing proceeds in AI technologies is further facilitating advanced speech recognition, personalized feedback, and intelligent tutoring systems to improve the learning outcomes. The rising instances of such advancements is set to present lucrative opportunities for the industry growth.
English language learning market is projected to record CAGR of 18% CAGR till 2032, due to its widespread acceptance in commerce, communication, and academics. In recent years, language learning platforms and institutions that cater specifically to English language are witnessing a surge in popularity. As English is one of the world's most spoken languages, it serves as a common medium for international trade and cultural interaction. The expanding globalization worldwide has also led to the rising demand for English skills, fuelling the segment growth. • Language learning market from the corporate segment generated more than USD 14 billion in 2022 and is expected to record significant expansion through 2032. The growth can be attributed to the ability of language learning platforms to offer specialized courses designed for business purposes.
Regional Analysis • APAC language learning market will reach over USD 100 billion by 2032. This is mainly attributed to the increasing government emphasis on integrating language learning into the school curriculum. Furthermore, the significant focus on English language proficiency driven by the desire to improve employment opportunities and engage in international communication has escalated the demand for language learning systems. The surge in technological advancements, including e-learning platforms and mobile applications have further expanded access to language-learning resources, augmenting the regional industry outlook. • Competitive Analysis • eLanguage, LLC, Houghton Mifflin Harcourt Company, Inlingua International Ltd., McGraw-Hill Education, Inc., Memrise, New Oriental Education & Technology Group Inc., Rosetta Stone LLC
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