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marketing

Merrchant is your business operating system and online accounting website. We provide you with the latest applications to have a competitive edge in your industry.

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marketing

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  1. MARKETING STRATEGIES EVERY STARTUP CAN AFFORD LOW-COST MARKETING STRATEGIES

  2. About me Are your products going to sell themselves?Probably not. Having a fantastic product is essential, but having just that will never be able to make your startup a booming success. In addition to your extraordinary product, you’ll need an outstanding marketing strategy to grow your startup. However, not every entrepreneur can afford to spend a fortune on marketing and therefore we bring you 10 low-cost marketing strategies every startup can afford.

  3. MARKETING STRATEGIES PR Officer Affiliate Marketing Email Marketing Social Media Marketing

  4. Email Marketing Undoubtedly, email marketing still is one of the most cost-efficient marketing strategies around and some sources have claimed email marketing has a Return on Investment (ROI) of equal to or more than four hundred per cent.

  5. Be your own PR Officer According to statistics, more than 500,000 businesses launch every month which means you face some serious competition to the attention of your target market. Build cordial relationships with bloggers and journalists in your industry as this will help you frequent public-relations mentions and attract more customers.

  6. News features and Press Releases If you can’t be your own PR Officer, then news features and press releases are the best marketing strategies for you. People regularly flick through the news and when you have something notable to report, then news agencies will be eager to publish it for you.

  7. Affiliate Marketing If you are really interested in this strategy, then you can either set up an affiliation program through networks such as Impact Radius or you could offer your customers a discount on their subscriptions or a commission or a cash reward for referring a new customer.Just focus on getting your word to your target customers.

  8. Social Media Marketing Since social media is freely available, you can learn to master it if you devote your time and effort. Start small by setting up profiles on your organization on prime platforms like Instagram, Twitter, LinkedIn, and Facebook.

  9. Pay Per Click advertisements PPC ads can sometimes get expensive especially if you choose to target high traffic head keywords.However, there are some platforms and niches that are pocket-friendly to even the most tight-fisted entrepreneurs.For example, some types of ads only cost $1 a day.

  10. Piggyback Marketing This is a low-cost marketing entry strategy wherein two or more organizations represent each other’s complementary (and generally non-competitive) products and services in their own markets.Airbnb’s integration with Craiglist is a classic example of ad hoc integration for user acquisition.

  11. Personal Branding Personal branding has recently gained a lot of popularity and is similar to corporate branding. The only difference is that it applies to you as a person: you go ahead and advertise yourself and you promote insights (or expertise) across all the platforms of social media.

  12. Content Marketing This is a perfect marketing strategy for small businesses and startups because it does not require significant investment and works within the confines of limited resources.However, not everyone finds success with this strategy and that happens when you don’t have a documented content strategy.

  13. Groups and Forums Be involved with the local communities and your neighbourhood, go out on social media and public forums and share your knowledge and expertise in these groups and forums.Not only are these groups free but usually have a large reach that enables you to reach a large number of audience at once.

  14. Conclusion In addition to your extraordinary product, you’ll need an outstanding marketing strategy to grow your startup. However, not every entrepreneur can afford to spend a fortune on marketing and therefore we bring you 10 low-cost marketing strategies every startup can afford. For more info visit :https://www.merrchant.com/blog/

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