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0. E-commerce. Chapter 9 pp 284-311. Buyer. 1. Search & Identification. Traditional Delivery. Electronic Delivery. 5. After-sales Service. 2. Selection & Negotiation. 4. Product & Service Delivery. 3. Purchasing. 0. E-Commerce. 0. 1. Searching for Products.
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0 E-commerce Chapter 9pp 284-311
Buyer 1. Search & Identification Traditional Delivery Electronic Delivery 5. After-sales Service 2. Selection & Negotiation 4. Product & Service Delivery 3. Purchasing 0 E-Commerce
0 1. Searching for Products • E-Commerce has revolutionized the way people shop for products.
0 2. Negotiating a Price • Revolutionizing the way product pricing is determined • Reverse Auctions • Dutch Auctions
0 3. Purchasing a Product • Revolutionizing how purchases are processed • Completely paperless transaction • Instantaneous transfer of funds • Real-time reporting
Buyer Book $49 $10 Book $30 $9 0 4. Product & Service Delivery • Amazon.com • no distribution centers. • no fleet of trucks • no warehouses • no inventory UPS Internet Thomson Publishing Amazon.com
0 5. After-purchase “Service” • Customers can track package delivery online. • Orders can be cancel or modified on the fly. • Integration: Help desk will know exactly what computer you purchased. • Online retailers can track your purchase history and can “help” you search for future products.
0 Amazing E-Commerce Stories • Reuter’s earns over $1 billion in revenue annually and all they sell is “information” online. • Amazon.com has helped me purchase successful gifts for my wife. • As we speak, online purchases are directly controlling assembly line production for companies like Lockheed Martin.
0 Evolution of Web Design • In the past, Web Design involved • Learning HTML, creating web pages, etc. • Today, Web Design involves • Web Programming and Application Integration • Business Modeling and Re-Engineering • On-line Marketing and Advertising Strategy • Graphic Design and Digital Media
0 Career Evolution • In the past, there was a great separation between business and technology
0 Career Evolution • In the past, there was a great separation • Only the large companies developed custom information systems. • Software developers were isolated from the underlying business processes • Business persons were isolated from the underlying technology.
0 Career Evolution • Because of e-commerce even small companies develop custom information systems • Thus, there is a greater need for • Marketers, Managers, Accountants, and Financial Analysts who have a strong understand of web technologies. • Computer Scientist, Programmers, and Web Developers who have a strong understanding of business practices and processes.
E-commerce scope • There are many aspects to buying and selling and e-commerce impacts all the processes