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Multimedia & Meaning. Sonic Meaning Textual Meaning Visual Meaning. SONIC MEANING - ACOUSTICS. SONIC MEANING - PSYCHOACOUSTICS. Textual Concerns Short-term vs Long-term information Five Rules Accurate – Concise – Complete – Clear - Objective / Persuasive “POP”
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Multimedia &Meaning Sonic Meaning Textual Meaning Visual Meaning
Textual Concerns • Short-term vs Long-term information • Five Rules • Accurate – Concise – Complete – Clear - Objective / Persuasive • “POP” • Process, Organize, Present • Fair Use provision AnalyzING Multimedia – TEXT • EXERCISE: • 1. Give an example when short-term text content is useful. • 2. Write down a sentence that describes a historical event. Now, rewrite using up to 5 words (or so). • 3. Write a simple sentence. Convert this sentence into a persuasive example. • (ie. I like ice cream. Ice cream is the best treat for all consumers.)
What is Interactive Media? • Play & Stop • Functions • Gestures • Mouse • Text Field • Buttons Watch one video example.
ANALYZE MULTIMEDIA - Vertelney Vertelney, Arent, & Lieberman, 1990
VERTELNEY BALANCE http://www.edtech.vt.edu/edtech/id/interface/index.html
MULTIMEDIA ANALYSIS – MOK CUBE Know Your Audience Evaluate Content Children? Adults? Teens? Business Purpose? Accessibility – broadcast, special services for disabled • Graphs from www-jime.open.ac.uk/98/7/repenning-98-7-03.htm
Media Examples: Linear and Non-linear videos using Varied Interface Interactive menu with linear Movies, non-linear exploration and example of Mixed Content. Non-linear example of Quality. Any movie trailer is applicable. Interactive menu with linear Movies – example of Balance