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Organizational Change Project:. Kelly Gearhart Brian Longe Dawn Morgan Fall 2013. Targets of Change. Human Resources. Uncertainty The Tulsa World hand picked their successor Changing Norms and Values Ethics Brochure from Berkshire Hathaway Psychological Stress
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Organizational Change Project: Kelly Gearhart Brian Longe Dawn Morgan Fall 2013
Human Resources • Uncertainty • The Tulsa World hand picked their successor • Changing Norms and Values • Ethics Brochure from Berkshire Hathaway • Psychological Stress • Can translate into absenteeism, turnover and low productivity
Functional Resources • Distribution Changes • From 100+ drop sites to Distribution Centers • Website • Ability to offer more products and services to Advertisers
Technological Capabilities • Website • Umbrella agreements with 3rd party vendors • Circulation Tracking System • Home grown system that no one knew outside of the Tulsa World • Support staff from around the country
Organizational Capabilities • Key personnel changes • New Publisher, new direction • Training for Departments • Collaboration among properties and people • Culture • Not much change, still a very tight knit workforce
Why Resist Change? • Feeling of uncertainty • Layoffs • Purpose of change is not clear • Employees do not see the need for change • Employees are not involved in the planning • Lack of effective communication • Lack of role clarity and job descriptions
Creating Readiness • Organization identifies the need for change • Demonstrate to employees that this is the right change • Key people are identified to help support the change • Employees have the confidence to succeed • Strong leadership
Overcoming Resistance • Organization is committed to the change with all leaders on board • Leaders show support and positive role modeling • Leaders guide the employees to embrace the change • Provide open communication and growth opportunities
Tulsa World – Resistance • The employees were shocked and very emotional • Uncertainty due to lack of communication and tight timelines • Every job description was going to be changed • Key Managers and their roles were not identified
BH Media – Overcoming Resistance • Strong Leadership - believe in the change and show of support • Employees now understand the change and where the company is going • Key managers and their roles have been identified • Opening communication with employees regarding the change
Change Management • “In our turbulent world, there is nothing more permanent than change”
External Change Agents • BH Media brought encouragement • HR Department were open and flexible • Subject Matter Experts brought outside input
Internal Change Agents • Tulsa World President and Chief Operating Officer • No intentional negativity; hard to make change from family-owned business • Caring and commitment to Tulsa World
Change Leaders • “People problems” can undermine success • Four managers involved in original changes • Positive communication from top BH Media leaders • Displayed cooperative and welcoming qualities
Internal Change Research • Current employees bring personal opinions into the mix • Perceptions and expectations should be researched prior to acquisition • BH Media Group look to determine a good fit with culture and financial aspects