1 / 16

SMM Training Institute in Bangalore

NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. <a href="https://nidmindia.com/">digital marketing institute in bangalore</a>

suhana3
Download Presentation

SMM Training Institute in Bangalore

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Unleash Your Brand's Potential with Google Ads Be Seen, Be Chosen!

  2. what are google ads? Google Ads is an online advertising platform created by Google that helps businesses promote their products or services on the internet. It allows businesses to create ads that appear on Google's search engine results pages and other websites. Advertisers can choose specific keywords related to their offerings, and when people search for those keywords, the ads may appear. Businesses pay for these ads only when someone clicks on them, which is known as pay-per-click advertising.

  3. google ads earlier known as google adwords was launched on 23 october in the year 2000 On June 27, 2018, Google announced a rebranding of Google AdWords as Google Ads. Google Ads is based on a bidding system, where you, as the advertiser select a maximum bid amount you're willing to pay for a click on your ad.

  4. mAJOR BENEFITS OF GOOGLE ADS RANK IMMEDIATELY TARGET AUDIENCE BRAND AWARENESS MINIMUM BUDGET LEADS AND SALES PAUSE AND PLAY CUSTOMIZATION MORE CONVERSIONS

  5. GOOGLE AUCTION DEPENDS ON QUALITY SCORE AD RANKING BIDDING QUALITY SCORE DEPENDS ON KEYWORD RELEVANCY AD RELEVANCY LANDING PAGE TRANSPARENCY CLICK THROUGH RATE

  6. a bid is the maximum amount of money an advertiser is willing to pay for each click on an advertisement. 4 BIDDING STRATEGY CLICKS IMPRESSION CONVERSION CONVERSION VALUE

  7. KEYWORD MATCH TYPE 1. BROAD MATCH type Broad match is the default match type that all your keywords are assigned. This helps your ads reach a wider audience without requiring you to build extensive keyword list.

  8. 2. phrase match type it is A keyword match type that allows you to show your ads on searches that include the meaning of your keyword, with added prefix and suffix This allows you to reach more searches than with exact match and fewer searches than with broad match.

  9. 3. exact match type it is A keyword match type that allows you to show your ads on searches that have the same meaning or same intent as your keyword Exact match gives you the most control over who sees your ad, but reaches fewer searches than both phrase and broad match.

  10. CAMPAIGN OBJECTIVES SALES LEADS WEBSITE TRAFFIC PRODUCT AND BRAND CONSIDERATION BRAND AWERENESS AND REACH APP PROMOTION LOCAL STORE VISITS AND PROMOTION

  11. CAMPAIGN TYPES SEARCH PERFORMANCE MAX DISPLAY SHOPPING VIDEO APP SMART DISCOVERY

  12. 3 KINDS OF ADS BUMPER ADS: Bumper ads are a short video ad format With videos of 6S OR LESS THAN THAT. IT MIGHT BE SKIPPABLE OR MIGHT NOT BE SKIPPABLE ADS: ads play before, during, or after other videos on YouTube After 5 seconds, the viewer has the option to skip the ad and continue watching the video. NON SKIPPABLE ADS: Viewers don't have the option to skip your ad. With videos between 6 and 15 seconds, non-skippable ads allow you to reach viewers with your entire message.

  13. MOST IMPORTANT GOOGLE RANKING FACTOR DOMIAN AUTHORITY HIGH QUALITY CONTENT KEYWORD OPTIMIZATION BACKLINKS WEBSITE STRUCTURE CONTENT RELEVANCY WEBSITE LOADING SPEED WEBSITE SECURITY MOBILE FRIENDLINESS ON PAGE EXPERIENCE

  14. +919611361147 WWW.NIDMINDIA.COM

More Related