5 Ways to Have Your Association Stand Out

1. MCCE 2019 5 Ways to Have Your Association Stand Out MAY 2019

2. Today’s Topics Email Stand Out and Improve Deliverability Events Help Your Events Get Noticed Directory Improve Visibility for You and Your Members Mobile Have a Stronger Mobile Presence Website Keep Your Web Presence Fresh

3. EMAIL Stand Out and Improve Deliverability

4. What is Sender Reputation? • Email Sender Reputation: The reputation of your email sending IP address that signals to email inbox providers whether or not you're a spammer • Why you should maintain your sender reputation?: • You don’t want to damage the reputation of your email service provider • You don’t want to damage the reputation of every sender sharing your IP address • You want subscribers to see your content

5. What you can control • Include Quality Content in your Emails • Improve Recipient Open Rates • Maintain your Groups Lists • Target Your Emails • Regularly Clean Up Your Email Lists and Contacts

6. Email Content Stay away from words you'd see in SPAM Click Here Check or Money order Congratulations! Free or Toll Free Amazing Promise You You’re a Winner Great Offer For just $9.99 This is Not Spam Dear Friend Guarantee Free!!!!!!

7. Email Content • Do NOT use ALL CAPS • Do NOT use lots of obscure fonts • Do NOT use lots of coloredfonts • Do NOT use more than one exclamation point at a time!!! • Do NOT include attachments • Do NOT include one single image (and no text) in your email • Do NOT misspell

8. Recipients Perception Make sure your emails consistently have the following: • Memorable branding, that matches the branding on your website. (i.e. Logos, colors, typography, etc. ) • A “from” line is a name they will recognize • Make sure the subject line is brief and to the point – yet still inviting • Monitor your email sending frequency PRO TIP: Feature an instantly-recognizable, consistent header image. Over time, your image will be associated with the high-quality information you share. As an example, see our eNewsletter to the right.

9. Maintain Clean Email Lists ISSUE: The act of repeatedly sending to invalid addresses can damage your sender reputation OPTIONAL ACTION: Use the eMail Status Summary Report to review the emails you have sent

10. New (& Improved) Email Address Cleanup Process • Summary: • We are introducing a new benefit in your database – automatic notification and quarantine of invalid or unknown addresses so that you can worry less and engage with your members more. • How it Works: Newly added email addresses will be scanned nightly by an email verification tool. Addresses marked as invalid will then display under the Invalid Emails item in your Task List (as well as in a notification email), and will be quarantined after 30 days.  This gives you ample time to update or re-check any of the identified addresses. Even after quarantine, the address can still be modified and retrieved. • When it Begins: Starting Mid-May for some customers, and for others it will start in June or July. Watch for Invalid Emails in your Task List.

11. SPF Records • What is an SPF Record? • Stands for Sender Policy Framework (SPF). Because of Spam, many ISP's have begun performing a type of SPAM check called a an "SPF lookup“ to verify that the sending IP address of a mail server is authorized to send email from your domain. • In other words, the member’s email provider is asking, "Is this email message coming from an authorized sender?" If the answer is "no" they will either reject it or filter it to your member’s SPAM folder • What can you do to ensure your SPF is set up correctly? • Have the company who manages your Domain Name Server (usually your web hosting company) add ChamberMaster’s email servers to your SPF Record(s) Here are the instructions to provide to the company that manages your Domain Server: • ChamberMaster/MemberZone Setup SPF Record • GrowthZone Setting Up SPF Records • If you are still not sure, contact our Web Support Team.

12. EVENTS Help Your Events Get Noticed

13. Help Your Events Get Noticed • Recently Updated! Below are screenshots of the Events Calendar Month and List Views of Public Modules (Version 4).

14. Events - New Look! Event Header Image Prominent Event Registration Button

15. Events - New Look! Optional Video Area Sponsors have a designated section

16. How To Implement Public Modules Version 4 Switching to Version 4: 1) View your Website Integration Instructions that are available on the Dashboard under the Customer Service section. 2) There, your current website module version and a link to upgrade instructions will be available. Follow the instructions provided.

17. DIRECTORY & MORE! Improve Visibility for You and Your Members

18. Directory Search – New Look! • Recently Updated! The following screenshots are of the Directory Search and Directory Listings of Public Modules (V4) Introductory text Improved Search Bar Includes new option for displaying “ALL” listings Images can now represent the QuickLinks

19. Directory Results – New Look! Search bar carries across all new modules Consistent icons represent available actions Member cards focus on their logo Pertinent info handy (phone #s link to dialer) Deals, jobs, news, marketspace visual icons

20. Directory Listing – New Look! Header Image more prominent Easily share a member’s directory listing page Easy access to organization’s social media sites

21. Directory Listing – New Look! Optional Video Area Member’s images Reps images will display, and pull from the MIC.

22. Hot Deals / Jobs – New Look! 3 6

23. News Releases and Blog – New Look! 3

24. Groups – New Look! • Want your photos to pop more? Utilize card view (layout shown above). Even set the default view on a per module basis • New modal window opens to display full personal bio & other contact details Larger, profile images remain aligned regardless of bio length

25. DIRECTORY & MORE! Improve Visibility for You and Your Members

26. Expanding Your Mobile Presence Are Your Members Using the MemberPlus App? If not, they should! Members will be able to: Avoid Lines – Register, pay, and check-in for events Post and View – Career Opportunities, Member-to-Member Discounts, and Hot Deals! Stay Informed – Events calendar, news and announcements. Even receive push notifications! Stay in Touch – Network with other members, easily call or email members Maintain Membership – Update profile information, and visibility to the MIC and Member Resources FREE app, and available download in the Google Play and Apple App Stores. Simply search “MemberPlus” and members can login with regular MIC credentials.

27. WEBSITE Keeping Your Web Presence Fresh

28. Membership Application – New Look! Recently Updated! Get the following Membership Application look with Public Modules (V4) User-friendly, modern, and easy-to-read format Completion indicator on-screen allows applicant to visualize the finish line The various steps display based on the information you set to collect Section headings give quick overview of the info being collected

29. Keep Your Website Looking Fresh Recommendation: To keep up with today’s digital trends, we recommend updating your website every 3 years. Check out our gallery of website template options »

30. Ongoing Training Opportunities • Here are a few resources for ongoing training opportunities that are available to you for FREE: • 5-Way’s Webinar Recordings »If you haven’t caught one of our 5 Way’s webinars, you should! These great webinars cover topics such as “5 Ways to Measure Member Engagement“ and “5 Ways to Ensure your Emails are Getting Through“ just to name a couple. • Online Support Wiki »For the quickest answers – try searching for your topic or question in our Online Support Wiki. • Live Webinar Event Calendar »Product training on the topics you need, when you need it. Training sessions are segmented into topics and cover everything from a basic software overview to specifics for advanced users. • On-Demand Recordings for You and Your Staff »Many of our live webinars are recorded and available for to access on-demand.

31. Questions?