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Digital Marketing is in hype due to the struggle businesses are facing during COVID-19. This pandemic has affected every single business badly and the worst part is that economy around the world has fallen apart. But marketing trends are the saviour.<br><br>
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TOP 10 MARKETING TRENDS THAT SHOULDN’T BE IGNORED BY E-COMMERCE INDUSTRY
Digital Marketing is in hype due to the struggle businesses are facing during COVID- 19. This pandemic has affected every single business badly and the worst part is that economy around the world has fallen apart. But marketing trends are the saviour. So, today we will discuss the top 10 marketing trends that an E-Commerce industry shouldn’t miss at any cost. Let us continue!!
1. Identify The Consumer and Search Pattern Analysis through Artificial Intelligence (AI) According to research, 95% of online purchases will be made from the ecommerce industry by the year 2040. E-commerce is opening opportunity gates for entrepreneurs.
2. MAKE USE OF APPEALING PERSONALIZATION Having an ecommerce website that is personalized properly and is appealing at the same time is a part of marketing trends to boom your ecommerce industry.
3. VISUAL SEARCH INSTEAD OF KEYWORD SEARCH We are heading to the world where keywords will not be part while searching for anything. If a person has an image of what kind of thing s/he need then the person will only have to upload the image and similar products will be shown to them.
4. RANK ZERO AND VSEO GOES HANDS- IN-HANDS VSEO is Voice Search Engine Optimization and it is obvious that is in boom and this is the reason why it is in the top 10 of marketing trends for the e-commerce industry.
5. Modern Consumers require Modern Solution: Micro-Moments People nowadays don’t have time for anything, to be very frank not even for their family. Not only this, earlier people used to spend time with their family while they went shopping, buying groceries, going to restaurants, and many reasons.
6. Conversational Marketing For Real- Time Connection We have chatbots for modern problems but they can never take the place of humans as they are still robots who work under human control.
7. TARGET YOUR CUSTOMERS BASED ON LOCATION It is an important marketing trend to target your customers according to the location and it is called geo-fencing. According to the research, the geo-fencing is tending to grow $2.4 billion by the year 2023.
8. GOOGLE ADS AUCTION-TIME BIDDING Target CPA, ROAS, Conversion Maximization, and Enhanced CPC (ECPC) are all smart bidding strategies or Auction-time bidding. Time will tell how far this is true, but paid advertising is ready to attract more attention.
9. Privacy Marketing- A Great Way To Earn Customer’s Trust Everyone is scared of a data breach so consumers only go with brands, not local websites. Such companies use Privacy Marketing that helps them gain customer trust. Privacy is a major concern for everyone and it must be.
10. SOCIAL MEDIA STRATEGIES FOR CUSTOMER ENGAGEMENT We have come across many ads on social media platforms that help in customer engagement. Not only Facebook but Instagram, Twitter, and other social media platforms are also helping businesses to grow through Ads.
Conclusion I have listed the top 10 marketing trends that will help you stand in this competitive market. So, tie yourself up and let your business get ready for upcoming trends. Get the best strategies for your business that can help you get lots of money and stay above your competitors.
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