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Online Reputation Mangement

As we all know, online activity has increased overwhelmingly over the past several years. No matter what profession you are in, odds are people are utilizing the web in some way to connect with you or your services.

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Online Reputation Mangement

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  1.   Does Web and Social  Marketing Work for Rep  Groups    What Initiated a Social Marketing Strategy?  As we all know, online activity has increased overwhelmingly over the past  several years. No matter what profession you are in, odds are people are utilizing  the web in some way to connect with you or your services. Despite the lack of  adaptation among the majority of ​Rep Groups​, ​Online​ and ​Social Media  Optimization Services​ ​has become just as important in the rep world.   

  2. 2   For a rep group, it is imperative to engage with engineers online because that  is where many of them will be searching for solutions. “They communicate  differently, collaborate differently and have different expectations than the baby  boomers that preceded them. If we are going to be successful, we need to  engage them.” Tom say.“We like to say we want to be in their face in their space,  which is social and web.”         

  3. 3   What Are Your Social Marketing Strategies?    Tom discussed the various social marketing strategies that are being used in  order to effectively connect with their target audience. Video is one of the most  powerful marketing tools out there in regards to both ​Search Engine  Optimization​ ​and engaging viewers. Therefore, a show series titled Tech Talk  with Tom Griffin was developed to educate viewers on the latest product trends  and reviews. The show has been an enormous success since it began a couple  years ago.  Catalyst Sales also has a strategy in place to engage on several of the social  sites through weekly ​Content Syndication​, as well as weekly newsletters to their  email database. Ultimately, all of these social marketing efforts drive traffic back  to their website and make them easily accessible to those seeking that  information.  Tom gives an example of the effectiveness of social marketing saying that “we  were the first rep group approached by EEWeb to post our videos and blogs on  the site, which is the hottest resource for the engineering community today.”    How Do You Measure the ROI on Marketing Dollars?    It is important when evaluating the effectiveness of marketing to not only look at  ROI from an income perspective, but also evaluate your “return on objectives”. In  other words, you are doing ​social marketing​ to connect with your target audience;  therefore, capturing their attention and contact information is critical. Even   

  4. 4   though web traffic or​ ​Email Marketing ​are not immediate income, they allow  you to connect on a deeper level and will in many cases lead to income later on.  Tom provides several examples of ROI from Seo Agency In USA - “We did a  video/blog/e-marketing program to get engineers to attend a developers  conference for one of our principals. Many of the reps struggled to meet their  attendance objectives, while Catalyst was over 160% of our objective. But the real  ROI was evident in 2 different principals we signed with in 2012 when we started  this. We grew both of these companies north of 20% our first year.”    How Do You Keep the Leads in Your Territory When the Data is  going Globally?    The reality of online marketing is that the information you provide is available on  a global scale, providing valuable and free information to virtually anyone  searching the web. However, Catalyst Sales put their marketing efforts regionally  by sending out newsletters containing their valuable blogs and videos to  engineers specific to their territory. Tom explains that “the leads that are  generated outside of our territory are an added value of having Catalyst represent  the principle.”  Tom concludes the interview by expressing the effectiveness of social and online  marketing, and how imperative it is for rep groups to embrace this movement.  “The reality is, engineers have limited time, and are making decisions that require  solutions 24/7.”   

  5. 5   Catalyst Sales is a strong testament to the power of leveraging online and  social marketing as a way to bring a target audience to you in addition to the  traditional sales model.   Browse Our Website:​ ​Local Seo Company  Source​: ​Does Web and Social Marketing Work for Rep Groups         

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