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UNIVERSITA’ DEGLI STUDI DI PAVIA. Facoltà di Lettere e Filosofia, Scienze Politiche, Giurisprudenza, Ingegneria, Economia. Corso di Laurea Interfacoltà in. Comunicazione, Innovazione, Multimedialità. THE IMPACT OF SOCIAL MEDIA ON THE ARAB SPRING A FOCUS ON EGYPT.
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UNIVERSITA’ DEGLI STUDI DI PAVIA Facoltà di Lettere e Filosofia, Scienze Politiche, Giurisprudenza, Ingegneria, Economia Corso di Laurea Interfacoltà in Comunicazione, Innovazione, Multimedialità THE IMPACT OF SOCIAL MEDIA ON THE ARAB SPRING A FOCUS ON EGYPT Relatore: Chiar.mo Prof. Paolo Costa Correlatori: Chiar.mo Prof. Guido Legante Dott. Augusto Valeriani Tesi di Federica Mordini
All that spirits desire, spirits attain. KhalilGibran
Did the Revolutionhavean impact on social media? MYSTIFICATION Did social media haveanimpact on the Revolution?
GEOPOLITICAL CONTEXT REVOLUTION LackofDemocracy Oppression Inheritance of the Past Corruption
FRICTION FACTORS Freedom Global Information Revolution Democratic reforms Economiccrisis Tunisia: geographiccoincidences Fair elections Stronger civic awareness Social Inequalities
TRADITIONAL MEDIA BACKGROUND Emergency Law Al-Azhar Law 96/1996 NATIONAL MEDIA ENVIRONMENT Licensereleasedby the Supreme Councilof the Press
CONSEQUENCES They spread fake news Traditional media controlled by the regime INTERNET Freer medium Butnotthatmuch MissedLiberalcontributionto the last ParliamentaryElections Repression
WHY FACEBOOK WAS NOT THE TRIGGER • Widespread • poverty • High illiteracy rate • and scarcePcskills • Detention • risks
WHY TWITTER WAS NOT THE TRIGGER • Scarcepenetration in the Internet community • Hugetrafficgrowthduringimportanteventsnotbefore 131.204 activeusers
The EgyptianTwitter community isnotrepresentativeof the countrypopulation • “A tweet in needis a tweetindeed ” English knowledge young Web-savvy politicallyinvolved well-read blogger graduated
AL JAZEERA EFFECT? Hidden Agenda (?) Multiplatformstrategy
THE CYBER-CRITICS PERSPECTIVE • GLADWELL • Pessimist • Profound • Approximate • SHIRKY • Optimist • Utopian • Superficial • MOROZOV • Realist • Accurate • Pragmatic GENERALIZATION
THANK YOU FOR YOUR ATTENTION A little knowledge that acts is worth infinitely more than much knowledge that is idle. KhalilGibran