Rover—Genetic Antecedent of Range Rover

1. Rover—Genetic Antecedent of Range Rover Great Britain has been the birthplace of many iconic automobile brands. The engineering ingenuity and innovation have driven the industry for more than a century. However, some brands withered over time, partly because of the besetting managerial problems and partly because of the frequent merging of different brands, taking away the competitiveness among the manufacturers. As a result, the brands like Rover are dissolved, and by extension, it has become hard to find Rover Service in Wolverhampton, Brighton or any other region, since only a few specialists are left. One brand that has been an axis of modern British car manufacturing power is Rover, the company that had iconic Viking Longship as an emblem. Rover in Polish may mean bicycle but the research projects that it undertook gave rise present day Range Rover and Rolls Royse preliminary engines. The story of Range Rover Known for manufacturing upmarket saloons, Rover in the 1960s, the brightest phase in company’s history when Rover Service, be it Wolverhampton, Worcester, or Winchester was as easy as getting a sausage, decided to develop a sports car based on a V-8 engine. The project was called, P8, and engineering, and styling proposals were in the pipelines—the idea was to produce a rival to Jaguar, which, at that time, was a famous British Sports car, taking the on the stalwarts of Italy. However, the destiny had other plans, which acted as a first nail in the coffin of the brand. The Leyland Motors Corporation (LMC) merged with British Motor Holdings (BMH) in 1967, the P8 was cancelled, as Jaguar and Rover came under the same umbrella. We can only wonder what P8 could have done in the automobile industry; it could lead to another successful sports car brand or could have disrupted the balance of the demand, under which the brand would reel to bankruptcy. Nevertheless, the engineering innovations, which were to be included in the P8, were later used in the manufacturing of a new car that combined the saloon car comforts with an off-roader drivability: Range Rover, a symbol of British engineering that is celebrated all across the world even today. The car included the V8 engine, which was destined to be the beating heart of P8, and chassis included new generation safety features. The features that distinguished Range Rover from its competitors were disc brake and permanent four-wheel drive. The vehicle started a new segment of sports utility vehicle that offered the comfort of the high-end sedan. The combination was

2. hard to achieve, however, the expertise of Rover in making saloon cars for a long time, come in handy. The brand rode the success of Land and Range over for about two decades when the stagnation in growth was apparent. The management decided for changes, and need of mass car was realised, which lead to technological collaboration with the Honda Motor Corporation, a Japanese car maker that successfully was manufacturing low-cost vehicles. The collaboration lead to later models produced in late the 1980s and 1990s, which with less complicated engineering makes easier Rover repairs in Wolverhampton and similar cities easier.