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Industrialist / Academic collaboration in Electronic System Design. Genesis of the UK’s independent design community!?. Prof Jon C Howes, NEuW Limited. The Present status of UK in independent Electronic System Design.
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Industrialist / Academic collaboration in Electronic System Design Genesis of the UK’s independentdesign community!? Prof Jon C Howes, NEuW Limited
The Present status of UK in independentElectronic System Design • Electronic Product Designers served by a vibrant independent design community • UK leads with 40.5% of this European design market (all statistics - Future Horizons report for 2001) • Market grew by 6.6% in 2001 to $2.1billion • UK has an enormous number of start ups in this sector
Independent design community focus of this presentation • Design Houses • Electronic Product and Electronics content design services • Chipless semiconductor companies • Sell design of chips & sub blocks as “Intellectual Property” or “IP” • Fabless semiconductor companies • Sell chips manufactured in other companies’ semiconductor “Fabs”
The Present status ofElectronic Product Design Why is UK independent design so successful? • History of, and skills in, engineering innovation • Embedded systems implementation expertise • Product level design expertise • Knowledge of international requirements & standards • Capability to localise Products for European markets
The Past ofElectronic Product Design • Rapidly increasing complexity • of Products • of Electronics design content of Products • Shorter times to market • Shorter Product life cycles • DEMAND for growing independent design community • to ACCELERATE all developments
Growth of UK design communityRole of the Universities • Strong links with industry • Source of trained workforce • Source of spin-off companies • Research & expertise • in future design methods Edinburgh Glasgow Belfast Newcastle Sheffield Manchester Cambridge London Bristol Your University
Growth of UK design communityCompany locations • Many established on Science • Parks • Links with University R&D • Potential for growth in • other University areas • Symbiotic relationships • with UK Universities Edinburgh Glasgow Belfast Newcastle Sheffield Manchester Cambridge London Bristol
Growth of UK design communityRole of company “Failures” • Engineering expertise “trained” in UK companies • Engineering expertise “released” from UK companies • STC, Ferranti, Plessey, ... • Design ventures by ex-employees • Used to be “survival instinct” • Now it is “entrepreneurial” • Need to nurture links with Universities Edinburgh Glasgow Belfast Newcastle Sheffield Manchester Cambridge London Bristol
The Future ofElectronic System Design • World leading UK independent design community • in advanced Product, Silicon & Software expertise • in market share • Enhanced through UK Universities advanced R&D • Collaborating with Electronic Product Designers throughout the world
How to find Industry / Academia partners? • Attend UKDF !!!!!!!!!!! and • Guide Documents give the necessary access to: • Structure of UK design community • Industry directory • University expertise & activities • From: DTI Publications
Contact Prof Jon C Howes Managing Director NEuW Limited Industrial visiting Professor at University of Newcastle Tel: +44 (0) 1457 820326 Fax: +44 (0) 1457 820304 jchowes@neuw.co.uk