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Tom’s Stuff* *TPC Thingey 06.28.2001

Tom’s Stuff* *TPC Thingey 06.28.2001. Brand Inside. BRAWL. AMBIGUITY. W.C.R. Love the mess. Cherish DESTRUCTION. P.S.F. W.W.P.F. (W.W.P.F. … or outsource.). P.S.F. UNBOUND. Source of ALL Market Cap. BRAND YOU. Distinct … or Extinct. WOW. “Do” COOL/Measure COOL. (Or die.).

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Tom’s Stuff* *TPC Thingey 06.28.2001

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  1. Tom’s Stuff**TPC Thingey 06.28.2001

  2. BrandInside

  3. BRAWL. AMBIGUITY. W.C.R. Love the mess. Cherish DESTRUCTION.

  4. P.S.F.W.W.P.F. (W.W.P.F. … or outsource.)

  5. P.S.F. UNBOUND.Source of ALL Market Cap.

  6. BRAND YOU.Distinct … or Extinct.

  7. WOW.“Do” COOL/Measure COOL. (Or die.)

  8. IMPLEMENTING S.T.M. F2F/K2K/1@T/R.F!A.

  9. TALENT.Pedro.Jeff. Louise. NFL G.M.

  10. Edu3M.Schools suck. (Read John Taylor Gatto’s A Different Kind of Teacher.)

  11. HR/TRAINING.Talent Rules! Therefore: YOU OWN THE BRAND.

  12. H.S.D.E.Weird Wins!

  13. LEADING IN SCREWED UP TIMES.Passion. Enthusiasm. No answers. Create a CAUSE. LET’S MAKE A DENT IN THE UNIVERSE.

  14. Cornerstone/Point of TOTAL Distinction (“Dramatic Difference”—Doug Hall) : The Terrific Triad … P.S.F. … Brand You … WOW Projects.

  15. BrandOutside

  16. COMMODITY TRAP.Same-same. “Best Practice.”

  17. WebWorld100.All to the Web. Now.

  18. SELF-DETERMINATION REVOLUTION.Age of Customer Control. Age of the Never Satisfied Customer.

  19. HEALTHCARE TSUNAMI.Healthcare Delivery Sucks.

  20. WOMEN RULE.Women Rule.

  21. WE’RE GETTING’ OLD.$$$$$$$$$$$.

  22. “GREEN” MATTERS.(Don’t tell George & Dick.)

  23. DESIGN = SOURCE #1 OF EMOTIONAL ATTACHMENT/DETACHMENT.Locus of Soul.

  24. EXPERIENCE = “LAST 80%.”

  25. BRAND TRIUMPHS.Age of “Soft.” “Who Are We?” Dramatic Difference.

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  37. Brand INSIDE & Brand OUTSIDE:(1) Our P.O.V./Point of View is DramaticallyDifferent. (2) It Adds Up. (3) We “Own” a Lot (Unfair Share) of This Stuff.

  38. Steve Jobs: “Let’s make a dent in the universe.”

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