Why Quality Signwriting for Business Signs Is a Must

1. Why Quality Signwriting for Business Signs Is a Must Did you know that there's an actual science to designing and producing quality signwriting for business signs? It's not just a matter of choosing some words and colours and sticking up a sign. If you're serious about using signage to attract more customers there are certain rules to follow. The psychology behind successful signage is complex, which is why it generally pays to choose custom designed signage. The shapes, colours, fonts and visual cues used all depend on the type of business and the kind of customers you want to attract. Commercial Building Signs Visual cues are vitally important in designing commercial building signs. As humans, most of the information we absorb is visual so the non-verbal components are crucially important. When you look at a sign it's probably the style of the words that talks to you before the actual words. For example, if the font used is an old-fashioned script, you might assume the business is an antique shop, or something very traditional. On the other hand, a very modern looking sign might suggest hi- tech products, design or fashion. A modern sign also suggests that the business is doing well and can afford new signage. Quality Signwriting A sign that is old and faded can wrongly suggest that the business is failing. It might just be that you haven't got around to changing your signage but that visual cue will make it harder for the potential customer to trust this store and its products. When you think about quality signwriting for business signs you think about something that is visually interesting, easy to read and understand, and clearly identifies what the business does. A well cared for or new sign suggests business success. Often the last thing a business owner really thinks about, signage can make a huge difference in the type and number of customers you attract. It should be one of the first things on your to-do list, not the last.