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Concepts by Design: The Right Décor Sets The Mood…for Sales! Topic: Store Layout & Design

Concepts by Design: The Right Décor Sets The Mood…for Sales! Topic: Store Layout & Design By: RJ Sohler, Julie Smith & Hanh Nguyen. Overview. Décor of club determines its entire concept Decoration and design are important

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Concepts by Design: The Right Décor Sets The Mood…for Sales! Topic: Store Layout & Design

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  1. Concepts by Design: The Right Décor Sets The Mood…for Sales! Topic: Store Layout & Design By: RJ Sohler, Julie Smith & Hanh Nguyen

  2. Overview • Décor of club determines its entire concept • Decoration and design are important • Efficient, comfortable, multi-purpose design benefits employees and customers • Three topic areas of article: • Consider the Clientele • Weigh Concept and Budget • Build in Contrasts

  3. Starting Points • Factors to consider when planning the establishment’s décor: • Target market • Environment • Location/Neighborhood • Income of Target Market • Personal Budget • Return on Investment

  4. Consider the Clientele • “When people get out, they want to get away from their everyday life.” -Pitaccio • Target Market: • People want interesting, comfortable environment • Décor plays a large role • Not just who owner wants in establishment • Consider locale, number & kind of people in town • Maximize space potential • Flow

  5. Weigh Concept & Budget • Cosmetic changes to complete renovations • Worth expense to hire a professional designer • Help with space plan, overall décor • Can work with owner to choose finishes, colors, styles • Can be creative for people who aren’t • Consider function or space

  6. Weigh Concept & Budget (cont’d) • Research demographics • Budget and decorating go hand in hand • Can accommodate for smaller budgets by finding creative complements

  7. Build in Contrasts • Industrial materials are softened with fabrics, comfortable furniture, upholstered pieces • “You have to bring softness in because you have to deal with sound quality.” -Pitaccio • Makes music tinny • Numerous decorating options with color, finish, props, and furniture • Depends on goals

  8. Field Research • Local Venues: • Tailgaters: bar too close to back wall • Clodfelter’s: hard to access the bar • Sanchos: small bar with good floor layout • Platinum: spacious layout, no ventilation • Endzone: too spaced out, easy to access both bars (up and downstairs) • Cantina: hard to use bathrooms

  9. Bibliography • Sias, Melody. "Concepts by Design." Nightclub and Bar Mar. 2000: 1-3. 12 May 2006 <http://www.maxeyhayse.com/nightclubbar_article2.html>. • http://www.laposta-de-mesilla.com/assets/images/drink-na.jpg • http://www.platinumvenue.com/

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