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CS 5150 Software Engineering

Molly Stevens, head User Experience Researcher at Google Ads, discusses designing and targeting unintrusive ads that are also useful. She also talks about the future of online ads.

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CS 5150 Software Engineering

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  1. CS 5150 Software Engineering Lecture 8 Requirements 1

  2. ISSA - Google Tech TalkUser Experience of Online Advertising Monday 2/16 4:30pm Philips 203 Molly Stevens, head User Experience Researcher, Google Ads Designing and targeting unintrusive ads that are also useful The future of Online Ads

  3. Administration Assignment 1 Due Friday at 11:00 p.m. Submit by email. • Feasibility study (group assignment) Remember to send a copy to your client • Survey (individual assignment) Quiz 1 Uncollected answer books are at the reception at 301 College Avenue

  4. Administration Assignment 2 Presentations will be on March 3 to 6. See the available times on the home page of the web site. • Sign up now. • Client must be able to attend. • Not all members of the project team need attend. More information about the presentations will be given in a later class.

  5. Quiz 1: Visibility Question: How does your process provide visibility? Objective: Keep everybody informed of the progress • client, management (instructor + TA), colleagues in team Visibility has many aspects • sequential processes have intermediate deliverables • iterative processes have visible products after each iteration • presentations and reports are visible milestones • schedules, progress reports, and team meetings keep track of progress between major milestones

  6. From Quiz 1: Process Steps A proposed software system is likely to be based on Web technology. (i) How much should the choice of technology be considered during the feasibility study? (ii) In how much detail should the choice of technology be specified during the requirements phase of the project? (iii) At what stage should the decision be made to use an Apache Web Server 2.2 with Tomcat 6.0?

  7. Quiz 1: Process Steps (answer) How much should the choice of technology be considered during the feasibility study? During the feasibility study it is important to know that the project is technically feasible. This can be achieved by identifying one possible technical approach and analyzing it sufficiently to show that it is capable of fulfilling the requirements of the system. It can also be used to estimate costs of hardware, software, etc. However, this is only a possible approach. When the system design is carried out in detail, totally different technology may be chosen (e.g., not Web-based).

  8. Quiz 1: Process Steps (answer) In how much detail should the choice of technology be specified during the requirements phase of the project? A requirement is a statement of need as expressed by a client. The client's requirements are that the system performs various functions, e.g., collects certain data, saves it, displays it, performing calculations, etc. The decision of how to store and manipulate the data (e.g., using specific Web technology) is usually not a requirement of the client. It comes later, as part of the design.

  9. Quiz 1: Process Steps (answer) At what stage should the decision be made to use an Apache Web Server 2.0 with Tomcat 4.1? This is a design decision. It is part of the system design.

  10. Lectures on Requirements Analysis and Specification Requirements I: Requirements Analysis Requirements II: Models -- Scenarios and Use Cases Requirements III: Informal Methods of Specification Formal Methods of Specification

  11. Requirements in Software Development Feasibility and Planning All process models include a requirements activity Requirements Design Operation and Maintenance Implementation

  12. Requirements in Iterative Refinement Evaluation/acceptance Requirements Design Implementation

  13. Requirements in Iterative Refinement Concurrent Activities Initial Version Requirements Outline Description Intermediate Versions Design Implementation Final Version

  14. Requirements in the Modified Waterfall Model The requirements need continual updating as the project continues. Feasibility study Requirements System design Program design Implementation (coding) Testing Acceptance & release Operation & maintenance

  15. Why are Requirements Important? Causes of failed software projects (Standish Group study, 1994) Incomplete requirements 13.1% Lack of user involvement 12.4% Lack of resources 10.6% Unrealistic expectations 9.9% Lack of executive support 9.3% Changing requirements & specifications 8.8% Lack of planning 8.1% System no longer needed 7.5% The commonest mistake is to build the wrong system.

  16. Goals during the Requirements Phase • Understand the requirements in detail. • Specify the requirements in a manner that is clear to the client. Ensure that the client understands the description of the requirements and their implications. • Specify the requirements in a manner that is clear to the people who will design and implement the system. The Requirements Documentation is the defining document that describes the goals of the system that is being built. It may form a legal contract between client and software developers.

  17. Stages in the Requirements Phase • Requirements define the function of the system from the • client's viewpoint. • This phase can be divided into: • • Analysis to establish the system's services, constraints and goals by consultation with users. • Modeling to organize the requirements in a systematic and comprehensible manner. • Specification in a manner and level of detail that is understandable by both users and development staff.

  18. The Requirements Process Requirements Analysis Requirements Specification Requirements Model Feasibility Study Feasibility Report Work with the client to understand the requirements Organize the requirements in a systematic and comprehensible manner Documentation of Requirements Analysis Report (optional)

  19. Requirements Analysis High-level abstract description of requirements: • Specifies external system behavior • Comprehensible by customer, management and users Should reflect accurately what the client wants: • Services that the system will provide • Constraints under which it will operate Often described in a separate report for consultation with the client. "Our understanding of your requirements is that ..."

  20. Requirements Analysis: Interviews with Clients Client interviews are the heart of the requirements analysis and definition. Clients may have only a vague concept of requirements. • Allow plenty of time. • Prepare before you meet with the client • Keep full notes • If you do not understand, delve further, again and again • Repeat what you hear • Small group meetings are often most effective

  21. Requirements Analysis: Stakeholders Identify the stakeholders: Who is affected by this system? Client Senior management Production staff Computing staff Customers etc., etc., etc., Example: Andrew project (Carnegie Mellon and IBM)

  22. Requirements Analysis: Stakeholders & Viewpoint Analysis Viewpoint Analysis. Analyze the requirements as seen by each group of stakeholders Example: University Admissions System • Applicants • University administration Admissions office Financial aid office Special offices (e.g., athletics, development) • Academic departments • Computing staff Operations and maintenance

  23. Requirements Analysis: Understand the Requirements Understand the requirements in depth: • Domain understanding Example: Philips light bulbs • Understanding of the real requirements of all stakeholders Stakeholders may not have clear ideas about what they require, or they may not express requirements clearly. They are often too close to the old way of doing things. • Understand the terminology Clients often use specialized terminology that they think you understand.

  24. Requirements Analysis: Understand the Requirements Understanding the requirements may need studies: Market research focus groups, surveys, competitive analysis, etc. Example: Windows XP T-shirt Technical evaluation experiments, prototypes, etc. Example: Windows XP boot faster

  25. Requirements Analysis: Understand the RequirementsNew and Old Systems In requirements analysis it is important to distinguish: • features of the current system • proposed new features Clients often confuse the current system with the underlying requirement. A new system is when there is no existing system. A replacement system (or subsystem) is when a system is built to replace an existing system. A legacy system is an existing system that is not being replaced, but must interface to the new system.

  26. Requirements Analysis: Conflicts Conflicts: Recognize and resolve conflicts (e.g., functionality v. cost v. timeliness) Example: Dartmouth general ledger system

  27. Requirements Analysis: Conflicts Negotiation with the Client Sometimes the client will request some functionality that is very expensive or impossible. What do you do? • Talk through the requirement with the client. Why is it wanted? Is there an alternative that is equivalent? • Explain the reasoning behind your concern. Explain the technical, organizational, and cost implications. • Be open to suggestions. Is there a gap in your understanding? Perhaps a second opinion might show other approaches. Before the requirements phase is completed the client and development team must resolve these questions.

  28. Functional Requirements Functional requirements describe thefunctions that the system must perform. They are identified by analyzing the use made of the system: • Functionality • Data • User interfaces Analyzing and specifying the functional requirements is the theme of the next two lectures.

  29. Non-Functional Requirements Requirements that are not directly related to the functions that the system must perform Product requirements performance, reliability, portability, etc... Organizational requirements delivery, training, standards, etc... External requirements legal, interoperability, etc... Marketing and public relations Example: In the NSDL, the NSF wanted a system that could be demonstrated by the end of 2002

  30. Example of Non-Functional Requirements • Example: Library of Congress Repository • Use technology that the client's staff are familiar with: • Hardware and software systems (IBM/Unix) • Database systems (Oracle) • Programming languages (C and C++) • Recognize that the client is a federal library: • Regulations covering government contracting • Importance of developing a system that will be respected by other major libraries

  31. Unspoken Requirements • Examples: • Resistance to change • Departmental friction • Management strengths and weaknesses • Discovering the unspoken requirements is often the most difficult part of developing the requirements.

  32. Realism and Verifiability Requirements must be realistic, i.e., it must be possible to meet them. Wrong: The system must be capable of x (if no known computer system can do x at a reasonable cost). Requirements must be verifiable, i.e., it must be possible to test whether a requirement has been met. Wrong: The system must be easy to use. Right: After one day's training an operator should be able to input 50 orders per hour.

  33. Evolution of Requirements • If the requirements definition is wrong, the system will be wrong. • With complex systems, understanding of requirements always continues to improve. Therefore... • The requirements definition must evolve. • Its documentation must be kept current (but clearly identify versions).

  34. Requirements Documentation (continued on next slide) The form of documentation varies, but is likely to contain the following: General Purpose and scope of system Objectives and criteria for success List of terminology, organizations involved, etc. Description of current system(s)

  35. Requirements Documentation (continued) Requirements of proposed system Overview Functional Requirements Usability requirements Non-functional requirements Models Scenarios Use cases Models used during analysis

  36. Requirements Documentation (continued) Detailed Specifications Business rules, specifications, etc. (e.g., reference to an accounting standard) Data flow, sources of data, data formats and constraints, data validation etc., etc., The most common fault in requirements documentation is to gloss over the details. This results in misunderstandings between the client and the developers.

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