Mobile Advertising

1. Mobile Advertising Experimenting over - Let’s move upward.

2. All operators are doing THIS • Choosing technology partners - integrated advertising solutions suppliers • Developing the following advertising products unified in terms of advertiser contextual and relevant to the consumer's expectation innovative and interactive • Opt-in consumers data collecting • Enter the market of mobile advertising in the position of major players!

3. Beeline Mobile Advertising Ecosystem

4. Unified products (1) • Generally accepted pricing schemes CPM / CPT, CPC, Flat Fee, broadcasting time slot's • On-line reporting by market KPIs Cover, OTS, Reach, Frequency

5. Unified products (2) • Interface of advertising booking

6. The impossible has become possible Advertising can give pleasure! • The secret is very simple • Gather as much information about your consumers, as you can • + • Create an advertising offer having a real practical value or interest for consumer • + • Ask permission for sending your Ads

7. An example of good advertising profile Ivan Korneev Lawyer, St. Petersburg Single Hobbies Diving Exotic Travels Mountain Skiing Owner House HTC HD2 (Windows Mobile) Toyota Corolla, 2008 model Mobile Communications A large number of calls Calls to the high duration The level of SMS Above Average High ARPU High VAS

8. No other media possess it Useful advertising could be interesting to subscribers! Useful advertising = precise targeting. Precise targeting = questionary filled by subscriber Questionary = separate service Service = additional motivation = loyalty programm

9. Real OPT-in advantages: • More attractive to advertisers: outstanding targeting criterios (age, gender, interests) • More attractive to operator: save subscriber’s loyality

10. Vimpelcom OPT-in service: «Узнай первым!» • Услуга «Узнай первым!» это, прежде всего, Возможность! • Возможность получать бонусы и первым узнавать о: • новостях ведущих мировых брендов • открытии магазинов • появлении новых интересных именно Вам товаров • акциях • распродажах • скидках • и многом другом!!! • Возможность быть в курсе последних новинок, трендов и событий в режиме он-лайн!!!

11. Opinion about advertising delivered to phone without agreement Opinion about advertising delivered to phone with agreement Opinion about advertising delivered with agreemenbt and bonuses Marketing intelligence

12. What is available now and here Exclusive Launch Partner Packages • GOLD • up to 8 campaigns • thereof maximum 6 MMS campaigns • MMS design • up to 8 wap pages created • 2 profiling questions with results • 1 dialog per campaign • industry exclusivity for 3 months • PLATINUM • up to 12 campaigns • thereof maximum 10 MMS campaigns • MMS design • up to 12 wap pages created • 4 profiling questions with results • 1 interactive dialogue per campaign • possibility of using “click to call“ • industry exclusivity for 3 months • up to 12 (8) campaigns: a user (if targeted) will receive 1 message per campaign, up to 10 (6) of these messages will be an MMS message, the rest SMS or USSD • MMS design: OTM will assist if necessary and create images to use in MMS campaigns • up to 12 wap pages created: messages may contain a link to a microsite that will be designed by OTM • 3 profiling questions with resutls: OTM will send a question per month relevant to the client to collect more profiling information about the subscriber (e.g. do you wear glasses, etc) • 1 dialog per campaign: messages may contain a request to reply, giving the client the opportunity • to interact directly with its customers • click to call: messages may contain a number (e.g. to a call-center) that directly places the call to the client for even more direct interaction • exclusivity: the client is granted to be the exclusive advertiser in his industry during the first three months