Roofing and Siding Contractors Alliance – Social Media Marketing for 2019

1. Roofing and Siding Contractors Alliance – Social Media Marketing for 2019

2. Social Media Networks have been around for over a decade, yet companies are not using these networks to the fullest potential.

3. You need to educate your customers on how to buy roofing, siding, other services etc. Social Media Networks are TACTICS for Communications

4. Most businesses treat social media marketing as a single discipline… This Photo by Unknown Author is licensed under CC BY-NC-ND

5. But, social media marketing… …is really four … …equally important parts! Social Success Cycle Source: DigitalMarketer.com

6. My goal is to help you understand how social media marketing …could fit into your 2019 Marketing Plan.

7. PESO Model The Marketing Funnel What CONTENT do you want to share? Social Success Cycle

8. The Marketing Funnel PESO Model Because your projects require a significant investment in time and money, your prospects are entering and exiting the Marketing Funnel as different points. Content is Key TOMA Source: Gini Dietrich, Spin Sucks Content is key to keeping top-of-mind awareness. It is AMPLIFIED by Shared Media.

9. ations - e.g. Earned Media is Public Relations, a source of content- e.g. TV, print, radio, awards etc. This Photo by Unknown Author is licensed under CC BY-SA-NC

10. Potentially, MORE POWERFUL than paid advertising, because it comes from an outside source!

11. PESO Model Owned Media is a Press Release/blog post about a topic concerning your business. Source: DigitalMarketer.com Social Success Cycle

12. Shared Media is Social Influencing This establishes your authority in construction.

13. We will discuss this in-depth in the next section…

14. Customer Service to be moved to a private channel, such as email.

15. Build multiple networks on multiple platforms, and connect them!

16. Let’s focus on Social Selling. Q: How do you generate sales on social media channels? A: You don’t, at least not directly.

17. To generate leads and sales. What does this mean to you?

20. LinkedIn

21. KNOW, LIKE, and TRUST you!

22. Expose you and your company to people searching…

23. Provide introductions between customers, prospects, and your network!

24. Displays Recommendations and Word-of-Mouth Testimonials

26. Share an article, photo, or update

27. Create a Community of Like-Minded People and Engage Members

28. Post a Job through Career Pages

29. Builds Top-of-Mind Awareness among Customers Searching for Your Services

30. Connect with new people after networking events

32. The Marketing Funnel Monitor your news feed, messages, and groups for opportunities to sell your products and convert!

33. Facebook/Instagram

34. Platforms

35. Over 1 Billion Daily Active Users

36. People Spend an Average of 35 Minutes on Facebook Each Day

37. Over 8 Billion Average Daily Video Views

38. Create TOMA by displaying your work on your Facebook Business page

39. Source ContentFromYourFollowers.Answer Questions on Facebook Live.

40. Nurture You Current Members, Listen to their Needs and Concerns

41. Boost Traffic to your Website

43. Has 400 Million Daily Users

44. 80% of Users follow at least 1 Business, which gives Brands permission to market to them

45. 65% of People are Visual Learners