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Essential Tips For Mobile Marketing

There are over 800,000 apps available in the app store. The bar for standing out is exceptionally high, which is why it’s fundamental for mobile app developers and entrepreneurs to have a strong mobile app marketing strategy.

susanpeterson
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Essential Tips For Mobile Marketing

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  1. Essential Tips For Mobile Marketing There are over 800,000 apps available in the app store. The bar for standing out is exceptionally high, which is why it’s fundamental for mobile app developers and entrepreneurs to have a strong mobile app marketing strategy.

  2. Here are some tips for marketing your app online • Facebook Marketing. • Promoted Tweets. • Build Mechanics Into app • Drive Review, Naturally • Mobile specific Ad networks

  3. Facebook Marketing The most effective ways of acquiring mobile app installs has been through clever use of Facebook’s advertising platform. Use a combination of page promoted posts & sponsored stories targeted to mobile news feeds.Use page like ads, again with the placement set to mobile newsfeeds.

  4. Promoted Tweets Promoted tweets are another highly effective way of driving mobile app downloads when set up correctly. Start off with a small budget testing various different keyword segments, and scale up what drives the best cost-per-acquisitions.

  5. Build Mechanics Into App Marketing your app should not be some after-thought, but instead built into your app, if possible. What does your app do to encourage social sharing to the user’s social profiles? As long as every user refers an average of one new user, you have linear growth. If one user refers two users, you have exponential linear growth – often referred to as ‘going viral’.

  6. Drive Review, Naturally Reviews are a huge aspect of app store optimization, as well as an important factor in convincing people to download your app. It’s extremely important that you find an effective way of driving reviews in a way that’s natural and won’t trigger Google or Apple’s spam filters.

  7. Mobile Specific Ad Network • There are literally hundreds of ad networks available now, so it’s a bit of hassle separating the good from the bad, but the ones that seem to get a lot of good press are iAds, AdMob and Mojiva.

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