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Energy Savings Assistance Program

Energy Savings Assistance Program. 2012-2014 Outreach. Brandon Ridley Sr. Program Marketing Manager Customer Energy Solutions. Current outreach strategies. Direct Mail Automated voice and text messaging Media Events Leveraging with community partners and local offices

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Energy Savings Assistance Program

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  1. Energy Savings Assistance Program 2012-2014 Outreach Brandon Ridley Sr. Program Marketing Manager Customer Energy Solutions

  2. Current outreach strategies • Direct Mail • Automated voice and text messaging • Media • Events • Leveraging with community partners and local offices • Integration with CARE outreach

  3. Challenges • Texting • Many pay-as-you-go cell phone plans do not support free-to-end-user text messaging • Enrollments • Certain neighborhoods are saturated • Leveraging • Local government and CBOs understaffed

  4. New and enhanced outreach strategies • Using customer segmentation data to develop customized outreach strategies • “Bundle” ESA Program with other tools to help manage energy use • Text alerts • SmartMeter • Interactive text messaging • Webpage to serve as a single point of information for rental property owners

  5. Thank You Brandon Ridley bxrr@pge.com

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