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Effective Advertising Strategies and Techniques

Learn about different advertising media, types, planning, rates, and creating campaigns for successful marketing outcomes.

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Effective Advertising Strategies and Techniques

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  1. Advertising Marketing I

  2. What is the Media Media: The agencies, means, or instruments used to convey messages to the public

  3. Print Ads • Print-Advertising in newspapers, magazines, direct mail, signs, and billboards.

  4. Print Ads

  5. Print Ads

  6. Broadcast- Companies can advertise nationally on network television or on local television stations. Radio advertisers can carefully target their audiences when they select the station on which to broadcast their ads. • Internet- The form of advertising that uses either e-mail or the World Wide Web. • Specialty- Relatively inexpensive useful items featuring an advertisers name or logo; also called giveaways or advertising specialties • Example: Books, Pencils, tee shirts, magnets, bags, etc.. • Social- Twitter, Facebook, Instagram

  7. Advertising • The average city dweller is exposed to more than 3,000 advertising messages every day. • Advertising is A form of non personal promotion in which companies pay to promote ideas, goods, or services in a variety of media outlets.

  8. Types of Advertising • Promotional Advertising: Advertising designed to increase sales. • Institutional Advertising: Advertising designed to create a favorable image for a company and foster goodwill in the marketplace • Mass Advertising: enables to react large numbers of potential consumers with their message

  9. Advertising Planning • It is important for each company to make a specific plan when it comes to advertising. They need to select the appropriate advertising media, the time or space in which ads should appear to accomplish their marketing objective. • Why is this important?

  10. Advertising Rates Marketing I

  11. How to determine cost

  12. Things to consider when calculating cost • Audience • Frequency • Time or length of time • National • Local

  13. Creating an Ad campaign Marketing I

  14. What is an advertising campaign? • A group of advertisements, commercials, and related promotional materials and activities that are designed as part of a coordinated advertising plan to meet the specific goals of a company.

  15. Create a plan • Identify the target audience • Determine objectives • Budget • Develop a message • Select the media • Evaluate the campaign

  16. Ad Agencies • An independent business that specializes in developing ad campaigns and crafting the ads for clients.

  17. Types of Ad Agencies

  18. Types of Ad Agencies

  19. Assignment • For the next class each student needs to bring in 2 different types of magazines. Obviously these need to be school appropriate. Without the magazines you cannot complete the next assignment.

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