Europe’s biggest ever exploration of immersive technology

1. Europe’s biggest ever exploration of immersive technology "b.TWEEN shakes things up. They use technology in innovative ways to get the people who should be talking to each other - talking to each other!" Ian Livingstone, Life President, Eidos

2. 3D is so much more than an optical illusion. 3D is something in 3 dimensions... Something you can walk up to and see from different angles. Freed from the screen. That you can touch and feel. That brings the virtual into the real world. b.TWEEN 3D is reclaiming 3D 3D? “b.TWEEN is a melting pot of creative people who challenge the norm and a fascinated with "the new" Jon Mitchell, Sales Director, UK, Spotify

3. On July 21st, at the BFI for one day only...b.TWEEN 3D: an event exploring the technologies that give REAL 3D experiences The potent immersive tech supply chain, together for the first time A pan- European amplified platform for innovation and talent, supported by Sony, connected to satellite venues across the world b.TWEEN 3D? “b.TWEEN is a unique open source forum: a heady mix of geekery, creativity and commerce” Nicole Yershon, Director, Innovation, Ogilvy

4. Engaging influencers from a range of industries: Programmers Content Creators Advertisers Educators Experience junkies Entertainers Fashionistas Scientists Architects REACH INFLUENCERS “b.TWEEN help companies like mine to look outside their corporate walls and meet talent" Jake Redford, Head of Partnerships & Services, TV & VOD, Orange

5. AMPLIFIED : REACH AND REPUTATION BFI Event 400 Remote nodes 750 Live Stream 7,500 Twitter Reach 5,000,000 Public Footfall 5,000 Archive viewers 20,000 Traditional media 150,000 Digital media 1,000,000 ESTIMATED REACH6,000,000+ LOTS OF THEM “b.TWEEN connects the right people, ideas and money. These things make the world go round...” Matt Locke, Acting Head of Cross-Platform, Channel 4

6. This is your chance to become a partner, to stand out from the crowd by: Placing your brand centre stage of lively, critical discussions about 3D Positioning your brand as a world leader in a crowded 3D landscape If you only partner in one thing this year — partner with b.TWEEN 3D CLEAR BENEFITS “b.TWEEN 3D will be the catalyst for the growth of the 3D community across the UK” Ian Livingstone, Life President, Eidos

7. We are careful about our brand association. We only partner with the best. WHAT DO YOU GET? Logo on associated print/online media Become an influencer On the day sponsorship opportunities Distribute take-away branded material Showcase your wares 2 free tickets Invite to the speakers dinner HOW MUCH? £5,000 EXCLUSIVE OPPORTUNITY “Uniquely, b.TWEEN events swap “Death by Powerpoint” for healthy debate with real time audience feedback” Ray Maguire, Senior Vice President, Sony Entertainment

8. We use digital technologies to broker conversations between industries, between old and new, between big and small We create markets where people from different industries share experiences and do deals We work with partners that believe in the future and make it happen Our lead sponsor, Sony, aim to lead the global 3D field. We are looking to engage partners who share that ambition b.TWEEN? All b.TWEEN events have ‘trended’ globally.

9. 350 high level delegates at the main venue Hundreds more watched live in venues across the UK Thousands more watched the live stream on their PCs across the world Millions had #btween tagged tweets in their personal streams #btween09 trended first - globally A TRUSTED FORMULA

10. Speakers from: Sony, Lego, Bebo, Endemol, BBC, Channel 4, Aegis, Ogilvy,Six to Start, BBH, Mint Digital, McCann-Ericsson, RSA, Made by Many, UK Film Council, Sun  Microsystems Delegates from: BT, ITV, RSA, The Guardian, Oracle, HUGE, Microsoft, Spotify, NESTA, Microsoft, EA, eBAY, Illumina, Magic Lantern, Huddle, EBU A TRUSTED FORMULA

12. Creative Director Katz Kielykatz@just-b.com Producer Joanne Jacobsjo@just-b.com b.THERE