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Presentation to AFL Shareholders Graham Stuart, Chief Executive Officer 25 June, 2009

Presentation to AFL Shareholders Graham Stuart, Chief Executive Officer 25 June, 2009. Six Messages Today. Sealord Is A Strong Business Capable Of Being Much Stronger Sealord’s Core Business Is Not Performing Well Sealord’s International Marketing & Fishing Networks Are Performing Well

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Presentation to AFL Shareholders Graham Stuart, Chief Executive Officer 25 June, 2009

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  1. Presentation to AFL ShareholdersGraham Stuart, Chief Executive Officer25 June, 2009

  2. Six Messages Today • Sealord Is A Strong Business • Capable Of Being Much Stronger • Sealord’s Core Business Is Not Performing Well • Sealord’s International Marketing & Fishing Networks Are Performing Well • Aquaculture Is A Question Mark • Mussel Business Needs Improvement • Just Started Thinking About Fin-fish • We Are In The Middle Of A 3-year Strategy • Fix The Core • Lay The Foundations For Growth • Sealord’s Vision Is To Be The Most Trusted Seafood Company

  3. New Zealand Fishing Aquaculture International Marketing International Fishing Westfleet Maximise The Sustainable Value Of Fish Caught In The New Zealand EEZ Maximise The Sustainable Value Of The Mussel Business, Build A Fin-fish Aquaculture Business. Earn Superior Returns On Investment From A Growing International Seafood Marketing Network. Develop New And Profitable Fisheries Outside The New Zealand EEZ Build A Profitable And Sustainable Inshore Fishery In The South Island. Sealord Is A Group Of Businesses A Small Corporate Team To Deliver The Corporate Strategy, Manage Governance And Support The Business Units.

  4. Five Strategic Initiatives 2009-2011 FIRST: Perform • Transform Our New Zealand Fishing Business; Address the Basic Issues • Resolve The Mussel Business Issues THEN: Grow • Continue To Develop New Fish Supplies • Grow Our Australian & New Zealand Marketing Business • Become a Leading Company in The Nissui Global Links Network

  5. Three Supporting Initiatives For the Longer Term Strengthen our Real Core: • Create An Agile & Focussed Organisational Structure • Performance Driven • Align & Strengthen Core Processes • Put In Place Systems To Support These Processes • Reinforce Sealord's Value System • Create A Shared Vision

  6. The Outcome

  7. Outlook • Issues • Cost Competitiveness • Especially Shore Based Processing in New Zealand • The Deepening Recession • Depressing Demand • Escalating Environmental & Sustainability Challenges • On All Fronts • Opportunities • Fish Farming • Outside New Zealand? • Improved Supply Chain • Direct to Retail • Sealord – The Most Trusted Seafood Company

  8. Thank You

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